The Odyssey Complex

The Odyssey Complex is a sports and entertainment cylindrical-shaped and huge sporting arena on the eastern side of the river at the edge of the Titanic Quarter. The complex features a hands-on science centre, W5, the 10,800-seat SSE Arena, home to the Belfast Giants ice hockey team. The complex was constructed in 1992 and came to fruition in June 1998. The Odyssey Complex was opened in December 2000; an extension opened in March and May 2001. The complex consists of a multipurpose arena, science centre and shopping centre, and the shopping centre houses a movie theatre and bowling alley alongside a selection of restaurants.

Odyssey Complex History

The Millennium Commission donated £45 million to the Odyssey Complex project as part of the Landmark Project for Northern Ireland, with matched funding from the Department of Education Northern Ireland, the Sheridan Group, and the Sports Council for Northern Ireland. The project was led by the Ulster Museum, which wanted to develop a science centre. They cooperated with Peter Christian, who wished to create an IMAX complex. The name Odyssey stands for the ‘journey of discovery’.

The Odyssey Complex project cost £120 million to establish. The arena opened in 2000, W5 on 31 March 2001, and the Pavilion opened a few months later.

Facilities in the Odyssey Complex

The Odyssey Pavilion

Odyssey Property Company rents the Odyssey Pavilion. This section of the Odyssey is unique in that visitors can use various bars, restaurants, a cinema, and ten-pin bowling, all under one roof, as well as the W5, a science exhibition centre.

SSE Arena

It’s an indoor multipurpose arena with an audience capacity of up to 10,800, attracting many international performers. The SSE Arena is the biggest indoor arena in Northern Ireland, and it hosts concerts and sporting events, such as the Belfast Giants games. It also hosts family shows, theatre shows, comedy exhibitions and conferences. It was announced that the arena would undergo a £3 million refurbishment on 25 June 2015 and become the SSE Arena. The place hosted many events, such as World Wrestling Entertainment’s live events, including RAW and SmackDown. WWE visits the Odyssey at least once a year, as well as Tennis Legends, Arenacross, and The Irish Indoor Athletics Championships. Also, World Champion Boxer Carl Frampton has fought at the Odyssey several times; the arena also hosted the MTV Europe Music Awards in 2011 and the BBC Sports Personality of the Year in 2015. Christina Aguilera, Lady Gaga, Metallica, The Who, and Depeche Mode have all performed here at the arena.

The Boston Bruins were the first NHL team to visit Ireland and play at the Arena. Since opening in December 2000, the arena has become popular and successful in Northern Ireland, with more than 9 million attendees. Since then, it has worked hard to become the key venue and fixture on major European and World tours.

Restaurants in the SSE Arena

It has a wide selection of food and drink outlets; once the arena is opened, you will find many choices, excellent service, and great places to eat. About 13 concessions outlets in the arena serve beer, wine, spirits, soft drinks, hot food, and sweet snacks. Each area has been given a specific colour. For example, Blue Outlets serve hot food and beverages, and Green Outlets serve drinks and light snacks like crisps and ice cream.

Other Things You Can Do in The SSE Arena

Staying in a Suite for a Night

You can own a suite for one night with friends, family, or entertaining clients. You can enjoy a night like no other and make it a special occasion.

Heineken Lounge

It’s located in the south stand of the Arena and spans 270 square meters. It has its entrance, and you will be greeted by its fantastic view, accent lighting, lounge-style seating, and exclusive bar.  The Heineken Lounge is perfect for any event, whether a corporate meeting, private celebration, or special day.

West Lounge

If you want to create a special memory, the West Lounge is the place to be. It provides a luxurious evening of hospitality, quality live entertainment, and a panoramic view of the stage from your private balcony.

Odyssey Cinemas

It is considered the largest cinema complex in Northern Ireland, with 8 Fully Digital screens offering panoramic views of the Belfast skyline and riverfront.

W5

W5 stands for “Who, What, Where, When, Why.” Dr Sally Montgomery, the Ulster Museum’s Project Director, developed W5, with the exhibitions designed by Hands On Inc., Florida, USA, and Ontario Science Centre, Canada. W5 has almost 250 interactive exhibits and 6 themed exhibitions in 3500 sq meters of exhibition space, workshop space, and lecture room.

W5 is a great visitor attraction, educational centre, and corporate facility, and its target is to grow the number of visitors by attracting visitors through educational and enjoyable exhibits, exhibitions, and events delivered with excellent customer service. The National Museums Northern Ireland owned it until 31 March 2012. In 2013, W5 opened ‘Climbit’, the biggest Luckey Climber in Europe, where small children can climb up to twelve meters in total safety.

Renovations in the Odyssey Complex

It started in October 2009 when the Odyssey Trust tried to obtain planning permission for a £100m extension plan. The plan included 800 residential units, two hotels, a promenade, shops, additional leisure facilities, and a multi-storey car park. Another planning permission was obtained on 29 November 2013, and an extension was created to include hotels, shops, and apartments, providing around 1,000 new jobs.

The last renovation was in October 2017. The plan was to transform the Complex into a £10m refurbishment. The planning includes a new entrance to the Odyssey Pavilion, upgrading the Public Realm, and reconfiguring existing retail units. Phase two will consist of more visitor access and use of the central open space.

Cultural and Economic Impact

Since its opening, The Odyssey Complex has profoundly impacted Belfast’s cultural and economic landscape. It has provided a venue for world-class entertainment and played a crucial role in boosting the local economy.

1. Cultural Hub: The Odyssey Complex has become a cultural hub, attracting visitors across Northern Ireland and beyond. It has hosted numerous high-profile events, including concerts by international artists, major sporting events, and large-scale exhibitions. Such a versatile venue has elevated Belfast’s profile as a destination for entertainment and culture.
2. Economic Boost: The complex has significantly contributed to the local economy by creating jobs and attracting tourists. The various attractions within The Odyssey Complex, from the SSE Arena to W5, draw millions of visitors annually. This influx of tourists has had a positive ripple effect on local businesses, including hotels, restaurants, and shops, thereby stimulating economic growth.
3. Community Engagement: The Odyssey Complex has also been instrumental in fostering community engagement. It regularly hosts community events, educational programmes, and charity fundraisers, allowing people to unite and celebrate shared interests. The W5 science centre, in particular, is vital in educating and inspiring young minds, encouraging a love for science and technology.

Challenges and Adaptations

Like any significant venue, The Odyssey Complex has faced its share of challenges over the years. These have ranged from financial difficulties to the impact of the COVID-19 pandemic, which forced many entertainment venues worldwide to close temporarily.

1. Financial Challenges: The maintenance and operation of such a large complex require substantial financial resources. There have been periods when The Odyssey Complex struggled with funding, necessitating strategic adaptations and collaborations to ensure sustainability. For instance, corporate sponsorships, such as the partnership with SSE for the arena’s naming rights, have provided essential financial support.
2. Pandemic Impact: The COVID-19 pandemic posed unprecedented challenges for the entertainment industry. Like many other venues, the Odyssey Complex had to close its doors temporarily, leading to significant financial losses. However, the management adapted by exploring alternative revenue streams, such as virtual events and online exhibitions at W5. The complex also implemented stringent health and safety measures to reassure visitors once reopened, ensuring a safe and enjoyable experience.
3. Adapting to Trends: The entertainment industry is constantly evolving, and The Odyssey Complex has had to adapt to changing trends and consumer preferences. This has involved upgrading facilities, introducing new attractions, and enhancing the visitor experience. For example, the complex has embraced digital technology, offering advanced booking systems and interactive digital guides to enhance the visitor journey.

The Future of The Odyssey Complex

The Odyssey Complex is poised to continue its legacy as a premier entertainment destination. Plans for future development and expansion are in place to ensure it remains relevant and attractive to future generations.

1. Expansion and Upgrades: Plans to expand and upgrade the facilities within The Odyssey Complex are ongoing. This includes potential additions to the SSE Arena, enhancements to the W5 science centre, and new dining and entertainment options within the Pavilion. These upgrades aim to keep the complex at the forefront of the entertainment industry, offering visitors cutting-edge experiences.
2. Sustainability Initiatives: In line with global trends towards sustainability, The Odyssey Complex also focuses on green initiatives. This includes implementing energy-efficient technologies, promoting recycling and waste reduction, and exploring sustainable practices across all operations. By prioritising sustainability, the complex aims to reduce its environmental footprint and contribute to a greener future for Belfast.
3. Community and Educational Outreach: The Odyssey Complex will continue prioritising community engagement and educational outreach. Expanding programmes at W5, enhancing community events, and forging partnerships with local schools and organisations are critical components of this strategy. By doing so, the complex aims to enrich the lives of Belfast residents and inspire the next generation.

Conclusion

The Odyssey Complex is a testament to Belfast’s resilience, innovation, and cultural vibrancy. From its inception as part of a regeneration project to its current status as a premier entertainment hub, it has significantly shaped the city’s cultural and economic landscape. As it continues evolving and adapting to new challenges and opportunities, The Odyssey Complex symbolises Belfast’s enduring spirit and commitment to providing world-class entertainment and education for all.