The Ultimate Guide to Sales & Marketing Careers

Sales & Marketing

Updated On: November 21, 2023 by   Ciaran ConnollyCiaran Connolly

Sales & Marketing professionals are at the forefront of ensuring that tourism & hospitality remains one of Ireland’s most valuable and profitable sectors of industry. In a market saturated with competition, workers in these roles form a crucial element, ensuring that Ireland’s many hotels, resorts and visitor attractions are well-marketed, well-attended and sufficiently promoted. In most cases, Sales & Marketing professionals will join the tourism & hospitality industry with strong prior experience in sales and marketing roles. A truly diverse line of work, Sales & Marketing requires skills in a variety of areas, meaning that no two days are the same. In Ireland, senior staff in these roles can earn up to €40k per annum on average.

Skills and Experience

  • Qualifications are desirable, especially a primary marketing/business degree
  • Experience in executive communications and sales strategies
  • In-depth knowledge of the Irish travel, tourism and hospitality sector
  • Strong people and relationship management skills
  • Ability to work on own initiative as well as part of a team
  • Experience in creating marketing materials
  • Demonstrable experience in achieving sales targets
  • Excellent phone manners and fluent English
  • Speaking a second language is desirable, although not essential
  • Motivated, enthusiastic and ambitious qualities

Roles in Sales & Marketing are extremely broad, often requiring you to adapt to a diverse range of duties and tasks. Successful candidates will frequently come from strong Sales & Marketing backgrounds, with demonstrable success in achieving sales targets, KPIs and successful marketing campaigns. You will be a natural creative with an appreciation for persuasive language, as well as a people person with an eye for detail. In essence, your role ensures that visitor attractions remain competitive and attractive to potential visitors.

Entering a Sales & Marketing role for the first time can be a daunting, yet rewarding experience. Understanding the variety of roles offered by this sector can help you to understand the many career options available.

Sales & Marketing Roles Overview

Sales & Marketing staff are employed across the entire sector, meaning that you could work on a campaign as part of a large team, or in a visitor centre as a single member of sales & marketing staff. See below for an overview of the sector’s most prominent roles.

Sales Consultant

As a Sales Consultant, you will have a keen interest in Irish tourism, as well as tourism across the wider European continent. In this role, you will be given excellent opportunities to develop world-class customer service skills, sales skills and a deeper understanding of the industry. Successful candidates will normally come from a strong sales background, with demonstrable experience in achieving sales target

Travel Advisor

The role of a Travel Advisor will place you at the forefront of a visitor’s experience. Memories of a trip often begin with those initial meetings with a Travel Advisor, and you will be responsible for connecting tourists with travel destinations that truly appeal to them. Having a strong knowledge of the tourism & hospitality sector is crucial, as is a positive, can-do attitude. In this role, the customer service experience is highly desirable.

Visitor Experience Coordinator

As a Visitor Experience Coordinator, you will play a central role in guiding the experiences of guests through each stage of their visit, including retail, restaurant & bar facilities, corporate training and event facilities. You will manage a team of people, ensuring that the experience of visitors is safe, memorable and recommendable. In these roles, the successful candidate will possess excellent customer service skills and will constantly be seeking to improve the visitor experience.

Sales Manager

As a Sales Manager, you will oversee the sales operations of your hotel, venue or visitor attraction. You will set out sales targets and ensure that they are delivered against an established budget. Successful candidates will have demonstrable experience in achieving sales targets, as well as in managing a large sales team. As a senior member of staff, you will come from a strong sales background, coordinating day-to-day operations for the entire sales team.

Marketing Manager

A Marketing Manager will typically come from a strong marketing background, holding a third-level qualification in marketing or a related discipline. This role involves the management and delivery of marketing campaigns, using market research and related data to drive engagement and sales. For that purpose, they can conduct quizzes, polls or surveys designed by survey makers to gather feedback and insights from the target audience. A successful candidate will have strong creative and management skills, often leading a marketing team.

Marketing Executive

As a Marketing Executive, you will work as part of a larger marketing team to deliver campaigns that engage, inform and inspire. You will take ownership of various marketing assets, creating marketing content that drives engagement, conversions and visitor numbers. Many Marketing Executives will hold a third-level marketing qualification or extensive experience in a marketing background.

Now that you have full oversight of the roles available within a Sales & Marketing environment, you are ready to find the perfect role to start your career in the sector. To discover more vacancies in Irish tourism and hospitality, visit our jobs board.

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