The online travel booking statistics have driven firmly into the 21st century, displaying an average of $817 billion worth of online bookings by 2020. Taking into consideration that the tourism industry is worth around $1.2 trillion, online bookings express one of the largest market shares in the sector.
Digital consumer trends keep changing. Desktop use is constantly dropping, and mobile is a hero. Yet, even these trends keep shifting rapidly, so the travel industry must accommodate accordingly. While many customers get their information through mobile, they still book on the desktop.
Figuring out the latest statistics is the key to understanding how customers interact with travel companies and what progress you should make shortly. By giving close and thoughtful attention, you can adapt your sales channel to make booking a trip as effortless and convenient as possible. Let’s have a look at the most significant statistics:
- Around 700 million people will book online by 2023
- 83% of US adults would like to book their trips online
- 72% of mobile bookings occur within 48 hours of last-minute Google searches that have the words ‘today’ and ‘tonight’
- 82% of all travel bookings around the world happen without human interaction in 2018
- There are more than 148 million travel bookings made yearly
- 70% of all customers search online on a smartphone
Online Travel Booking Statistics
82% of the 148 million online travel bookings in 2018, happened without any human interaction, through a mobile application or website. The present growth rate of the online travel sales market is 15.4%, and The growing percentage of online hotel bookings is at 10.3%.
According to Google, the most famous day for bookings is Monday, and Saturday is the least favoured. The same survey indicated that most bookings take place around 10 am, while 6 am witness the minimal number of bookings. Smart agencies can plan their server usage consequently.
The online travel booking segment is one of the biggest in the travel industry. The travel industry is estimated to be worth approximately $1.2 trillion annually, and the online booking market form 63% of that, or about $756 billion. Current predictions estimate that that market will grow by 8% in 2020, getting an estimated worth of $817 billion.
How Many Hours do People Consume on Researching Travel Online Before Booking?
Current statistics indicate that more than 90% of travellers will do their research online, and 82% will complete their booking online as well. Most people do their online travel research on the desktop site, as only 23% of leisure travellers think that they can get the same flight or hotel deal on mobile as on desktop.
As per TripAdvisor statistics, half of all American travellers consume less than a week of researching after planning to go on a trip. However, there is also another group of consumers who book their trip months in advance. These travellers will then consume the 12 weeks preparing the trip and searching for experiences instead of air or hotel bookings.
As per TripAdvisor, younger travellers prefer to leave their research for later, while older generations tend to book well in advance. People between 18-34 book between one week to one month earlier, while people aged 55+ book over four months in advance.
People who book their activities in advance will spend more on accommodation about 47% and travel about 81% than their more unplanned counterparts who book in-destination. This less spontaneous travel market group denotes a valuable target for online booking companies that sell bookings across numerous categories.
A lot of people spend time on aggregate sites such as TripAdvisor. TripAdvisor noted that 224 million visits only in one month and found that approximately 80% of all travellers will spend about four weeks researching a destination.
Book Travel Online vs. Travel Agencies
Despite travel agencies can save travellers up to 452 Dollars and four hours of planning time for each trip, only 24.3% of Americans use physical travel agencies to book their holiday.
Nowadays, one-stop digital shops that help travellers book their whole trip on one site are witnessing the most travel sales. Many experts believe these companies will maintain 41% of the market share by 2020.
However, recent statistics suggest that travel agencies may see a revival in 2020. Millennials who prefer convenience revert back to DIY services and look at customised solutions. 34% are satisfied to book their trip with an agent, and 60% are pleased to pay more as long as they get the expertise they want.
Millennials are much more concentrating on having trips that depend on experiences. They want to visit and do unique activities in exceptional locations, without having to deal with the boring stuff such as booking a hotel.
Agents who set themselves as experts in a particular position are doing extremely well with millennials. An agent that can offer special experiences and insider information on the top restaurants, hotels, and spots will get a lot of interest and travel sales, especially if they can also develop a social media presence.
Top 10 Travel Booking Websites
Top 5 Travel Destinations
- Taichung, Taiwan
Taichung is Taiwan’s second-largest city. It is a picturesque mix of soaring skyscrapers and historic temples. It features various sites including, the ornate Chenghuang Temple, the 200-year-old Lecheng Temple, and the three-hall style Wanhe Temple.
The historical sites expose the rich cultural past of the city’s ancestors and grand Taiwanese architecture. Taichung is most well-known for its lively night markets, especially the Feng Chia Night Market. A diverse collection of booths sell different things including, the sizzling plates of ‘stinky tofu’.
Top-Rated Hotels in Taichung
- Millennium Hotel Taichung
It is a 5-star hotel which is located at 77 Shizheng Road, Xitun, Taichung 40756 Taiwan. The hotel offers the clients free wifi and free parking. It also features a variety of amenities including, airport transportation, a bar or lounge, 24- an hour front desk, 24- security and more.
The hotel also features baggage storage, dry cleaning, ironing service, taxi service, rooftop bar, a business centre with internet access and more. It also offers various accommodation types. Most rooms feature air conditioning, a safe, flat screen tv, room service and a minibar as well.
- Windsor Hotel Taichung
It is a 5-star hotel which is located at 610 Sec. 4 Taiwan Boulevard, Xitun, Taichung 40764 Taiwan. The hotel offers the guests free parking, free wifi and free breakfast. It also features a fitness centre with a gym, heated pool, instant complimentary coffee, a business centre with internet access and more.
The hotel also features baggage storage, convenience store, sun terrace, 24-hour front desk, dry cleaning, laundry service, ironing service, 24-hour check-in, express check-in and check-out, sun loungers or beach chairs, currency exchange and more.
The hotel also offers various accommodation types for clients to choose from. Most rooms feature blackout curtains, air conditioning, interconnected rooms, refrigerator, bathrobes, VIP room facilities, flatscreen tv, clothes rack, wardrobe or closet, room service, on-demand movies and more.
- Gramado, Brazil
It lies on a walking route called ‘Rota Romântica’. It is popular for its breathtaking scenery. Gramado is a small town surrounded by green mountains and filled with panelized houses, gingerbread-style, and is often brought into comparison with an Alpine resort.
You can shop in artisanal boutiques and enjoy locally-produced chocolate and beer. The ideal time to visit is in November when the lavender-blue hydrangeas bloom around nearby Lake Negro. There are a great variety of hotels to stay in.
Top-Rated Hotels in Gramado
- Bella Gramado by Gramado Parks
It is a 4-star hotel which is located in Gramado, Brazil. The hotel offers the guests free wifi and free parking. It also features various amenities including a swimming pool, picnic area, outdoor furniture, 24-hour security, 24-hour front desk, luggage storage and more.
The hotel also features an Express check-in and check-out, an indoor play area, key card access, a tennis table, billiards, a games room, coffee house on site, restaurant, bar, snack bar, spa lounge or relaxation area, pool and beach towels and more.
The hotel has various accommodation types for clients to choose from. Most rooms feature air conditioning, ensuite bathroom, flatscreen tv, minibar, free wifi, free toiletries, desk, seating area, wardrobe or closet, toilet paper, towels, shower and more.
- Exclusive Gramado by Gramado Parks
It is a 4-star hotel which is located in Gramado, Brazil. The hotel offers free wifi and family rooms. It also features various amenities including, an outdoor fireplace, outdoor furniture, bar, restaurant, daily housekeeping, 24-hour security, 24-hour front desk and more.
The hotel also features luggage storage, room service, a shared lounge or tv area, key card access, heated pool, spa lounge or relaxation area, sun loungers or beach chairs, fitness centre, concierge service, games room, billiards and more.
The hotel offers various accommodation types for clients to choose from. Most rooms feature free wifi, air conditioning, flatscreen tv, minibar, shower, wardrobe or closet, safety deposit box, desk, toilet paper, towels, hairdryer, and more.
- Atlanta, USA
Atlanta is the capital of Georgia. It is a hub of the culture. It offers visitors a real urban adventure with cuisine, nightlife and loads of Southern hospitality. You can have your meals in world-class restaurants. It also features a variety of accommodations to choose from.
Top-Rated Hotels in Atlanta
- AC Hotel By Marriott Atlanta Perimeter
It is a 5-star hotel which is located at 40 Perimeter Center Place, Atlanta, 30346, United States. The hotel offers free wifi and non-smoking rooms. It also features various amenities including, an outdoor fireplace, outdoor furniture, a terrace, a coffee house on site, a restaurant, and more.
The hotel also features daily housekeeping, Express check-in and check-out, dry cleaning, 24-hour front desk, minimarket on-site, designated smoking area, shared lounge or tv area, business centre, dry cleaning, restaurant, bar and more.
The hotel has various accommodation types for guests to choose from. Most rooms feature free wifi, parking with extra fees, comfy beds, spacious rooms, toilet, lower bathroom sink, higher level toilet, safety deposit box, and more.
- Omni Hotel at the Battery Atlanta
It is a 4-star hotel which is located at 2625 Circle 75 Parkway, Atlanta, GA 30339, United States. The hotel offers a variety of amenities including, non-smoking rooms, a swimming pool, a restaurant, bar, snack bar, daily housekeeping, and more.
The hotel also features a 24-hour front desk, Express check-in and check-out, luggage storage, ATM or cash machine on site, 24-hour security, keycard access, sun loungers or beach chairs, meeting or banquet facilities, and fitness centre and more.
The hotel features various accommodation types for guests to choose from. Most rooms feature air conditioning, balcony, ensuite bathroom, coffee machine, free toiletries, bath or shower, wardrobe or closet, seating area, desk, safety deposit box, refrigerator and more.
- Llandudno, UK
Llandudno is a town that lies on a peninsula on the North Welsh Coast, that offers visitors an outstanding British seaside getaway, complete with a port and Victorian promenade lined with pastel-coloured homes. It’s also ideal for exploring the many extremely beautiful and often abandoned beaches nearby, and some fairytale castles as well.
For an outstanding view of the coastline and Snowdonia National Park, you can take the tram heading up to the peak of the challenging limestone headland that oversees Llandudno, known as The Great Orme. You can also explore the stunning Belmont Llandudno in the middle of town.
Top-Rated Hotels in Llandudno
- Lansdowne House with Private Car Park
It is a 5-star hotel which is located in Abbey Road 13, Llandudno, LL30 2EE, United Kingdom. The hotel offers free parking, free wifi and non-smoking rooms. It also features a picnic area, outdoor furniture, a coffee house on site and more.
The hotel also features daily housekeeping, 24-hour security, Express check-in and check-out, room service, a shared lounge or tv area, private check-in and check-out, key access, concierge service, windsurfing, skiing, and cycling, snorkelling and more.
The hotel offers various accommodation types for guests to choose from. Most rooms feature free wifi, ensure bathroom, flatscreen tv, free toiletries, shower, toilet, towels or sheets, tea or coffee maker, ironing services, electric kettle, fan, wardrobe or closet and more.
- Morwenna Luxury Holiday Apartments
It is a 4-star hotel which is located at 20 Chapel Street Llandudno, Llandudno, LL30 2SY, United Kingdom. The hotel offers free wifi, non-smoking rooms and family rooms. It also features a variety of amenities including a picnic area, outdoor furniture, beachfront, and more.
The hotel also features hiking, fishing, golf course, tennis court, bar, 24-hour security, Key access, public bath, designated smoking area, smoke alarm, patio, garden, private entrance, ironing facilities, laundry, books, DVD or music for children and more.
The hotel also offers various accommodation types for guests to choose from. Most rooms feature a private kitchen, ensuite bathroom, flatscreen tv, free wifi, electric kettle, refrigerator, kitchenware, dining table, microwave, toaster, oven, washing machine and more.
- Santo Domingo, Dominican Republic
Santo Domingo is the capital of the tropical paradise, the Dominican Republic. It is also one of the ancient cities in the Caribbean. However, it presents the pulse of Dominican culture and is a city which is a blend of the old and the new, with m4any nightlife, with art galleries.
It also presents a culinary setting that seamlessly mixes with historical, architectural marvels and UNESCO world heritage sites. You can enjoy watching the sunset with a piña colada while relaxing in a hammock hanging from the palm trees in one of the luxurious hotels.
Top-rated hotels in Santo Domingo
- Sheraton Santo Domingo Hotel
It is a 4-star hotel located at 365 George Washington Avenue, Santo Domingo, Dominican Republic. The hotel offers free parking, free wifi, and a breakfast buffet. It also offers s poolside bar, kids stay free, outdoor pool, outdoor dining area and more.
The hotel also features 24-hour security, currency exchange, sun terrace, Express check-in and check-out, laundry service, 24-hour front desk, ATM on site, sun loungers or beach chairs, dry cleaning, ironing service, gift shop, and baggage storage, snack bar and more.
The hotel also offers various accommodation types for guests to choose from. Most rooms feature air conditioning, flatscreen tv, minibar, refrigerator, seating area, private bathrooms, clothes rack, VIP room facilities, sofa bed, private balcony, bottled water and more.
- Hotel Hodelpa Nicolas de Ovando
It is a 4-star hotes located in Calle Las Damas, Santo Domingo 10211 Dominican Republic. The hotel offers free parking, free wifi, breakfast buffet. It also provides airport transportation, restaurant, baggage storage, butler service and more.
The hotel also features 24-security, a 24-hour front desk, shops, laundry service, taxi service, breakfast in the room, a fitness centre with h gym, a business centre with internet access, an outdoor pool, pool or beach towels, concierge and more.
The hotel features various accommodation types for guests to choose from. Most rooms feature air conditioning, a private balcony, a safe, flatscreen tv, housekeeping, room service, a minibar and more. Prices vary depending on room types and facilities you choose.
Online travel booking witness great growth recently. Most people tend to use online booking to save their time and effort. You just decide on your destination and in a blink of an eye, you can book everything from the flight tickets to the accommodation.