Where to Go in 2024? Holiday Travel Statistics Will Tell You

Updated On: April 07, 2024 by   Marwa Alaa

When planning to spend a great vacation with our beloved ones, many considerations pop into our minds—budget, booking hotels, alternative and cheap flights. We also search for cities we should visit and others we shouldn’t, and maybe how to make all fantastic travel photos shine. However, it has proved that people are looking for other people’s favourite places. That means our travel decisions are affected by other people’s preferences and how they spend their last time off.

We all are there where we want to get even more likes and comments on social media from friends and relatives, gain more followers, and make viral videos and reels on Instagram. Even if you don’t belong to these folks, you still want to pair your travel time with a perfect vacation. It seems being aware of holiday travel statistics is a must.

Numbers cannot be wrong, and, of course, there is a reason why specific cities rank high among others. As travel moves towards recovery from the coronavirus outbreak circumstances, many factors will shape the future of tourism. There is no question that the travel industry shrunk dramatically because of the lockdown and restrictions, but now it’s time to go out.

Holiday Travel Statistics… Know Before You Go

We will review some travel statistics about holiday destinations during the last year to plan your journey accordingly. But first, let’s have a look at some fun figures and statistics about the tourism industry in general before heading to your dreamy destination. Without further ado, let’s get it right!

Post-pandemic Travel Boom

The global tourism industry is experiencing a remarkable comeback. According to the World Tourism Organisation (UNWTO), inbound travel reached a high of 91% of 2019 levels in Q3 2023, with July even hitting 92%—the best month for travel since the crisis began.

Between January and September 2023, an estimated 975 million tourists travelled internationally—a significant 38% increase compared to the same period in 2022. The Northern Hemisphere summer season saw a particularly strong boost, with destinations welcoming 22% more international tourists in Q3 2023 compared to the same period in the preceding year.

According to the International Air Transport Association (IATA), inbound travel in 2023 showed significant improvement, reaching 88.6% of the pre-pandemic levels. This represents a substantial 41.6% increase compared to 2022. December 2023 continued this positive trend, with international traffic climbing 24.2% over December 2022 and reaching 94.7% of 2019 levels. The final quarter of 2023 also reflected a strong recovery, with traffic at 94.5% of the 2019 levels.

In 2024, around 4.7 billion people are expected to board flights to embark on a new journey, surpassing the 2019 pre-pandemic levels of 4.5 billion travellers. Airline revenue is estimated to increase by 7.6%, reaching $964 billion.

*This is so normal to recover from the trauma that has befallen us since the pandemic collapse! Honest, once everyone is on a plane, they have limitless options to heal from burnout.

Rise of Family Trips

Family travel is on the upswing, fuelled by the desire for family reconnection after the global health crisis of 2019/2020. The Global Data report projected an increase of 25% in family holiday trips in 2022, reaching 376 million in the United States only, compared to 300 million in 2017.

According to the 2023 Annual U.S. Family Travel Association (FTA) Survey, around 81% of parents are very likely to travel with their children in the next 12 months. Family vacations are also becoming a team effort. Travel Weekly reports that a surprising 81% of parents involve their kids in choosing destinations, with a significant 55% letting their children’s wishes take centre stage.

*It seems this summer is an excellent time to go with your family.

Remote Worcations

The lines between work and leisure continue to blur, with a growing number of travellers embracing the “workcation”. Remote work opportunities encourage more people to handle their jobs anywhere. Thanks to remote working, these travellers tend to add some more days to their vacation time to get the most out of their journey, as stated in Deloitte’s 2021 Holiday Travel Survey.

According to a recent report by the U.S. Travel Association (March 2024 data), foreign visits showed a resilient increase of 24% year-over-year, indicating strong ongoing interest. This trend aligns with findings from Deloitte, which highlights a near doubling of the number of travellers working remotely while on vacation in 2022.

*So, next holiday season, consider packing your laptop alongside your swimsuit—you might just discover a hidden gem that doubles as a productive workspace. You might also be lucky enough to spend a night in one of the huts at the mountain summit to take breathtaking photos to post while checking your work emails or putting the final touch to a task before sending it to the client.

Increase in Leisure Travel

While being quarantined in one’s own house during the coronavirus outbreak was a pain, it had its advantages. Many have saved a fortune for later use. No time is better than now to treat yourself after this harsh situation.

A 2022 Expedia survey revealed a shift in American travel habits. Nearly two-thirds of American travellers prioritised splurging on experiences, with 15% seeking a deeper immersion in leisure activities, 16% upgrading flights and rooms, and a significant 32% fulfilling travel dreams by visiting bucket-list destinations.

According to a 2024 report by Statista, leisure travel drives a significant portion of the travel and tourism industry, generating roughly 80% of its global expenditure. Global leisure tourism spending is predicted to reach a staggering $6.8 trillion by 2024 and increase to $9.3 trillion by 2029.

*Come on! You deserve this experience as well.

Increased Travel Spending

Many in the Boomer generation prioritise travel and are willing to invest in their experiences. A study by MMGY Travel Intelligence in 2022 indicated that 87% of Boomers planned to spend at least $4,000 on their next trip. According to the U.S. Travel Association’s Travel Trends Report, American travellers alone plan to spend an average of 10% more on leisure trips in 2024 than in 2023.

The World Travel & Tourism Council (WTTC), in its recent Economic Impact Report, states that international travel spending increased by 81.9% in 2022. However, it remained 40.4% lower than the 2019 levels.

The WTTC also offers a promising forecast, expecting the sector’s contribution to global GDP to reach $9.5 trillion by 2023, increasing from $7.7 trillion in 2022. While this represents a significant increase, it would still be 5% below 2019.

The WTTC further predicts global travel spending to exceed the 2019 level by the end of 2024 and continue its upward trajectory for the next ten years. This translates to a potentially significant boost for the global travel industry, which could contribute $15.5 trillion to GDP by 2033—representing 11.6% of the global economy.

*Even if you are not Boomers, a great vacation across Europe is well-deserved.

Rise of Astrotourism

Beyond traditional travel destinations lies a promising sector capturing the imagination of adventurous individuals: astrotourism or stargazing tourism. Several private spaceflight companies like SpaceX, Virgin Galactic, and Blue Origin are actively developing vehicles and experiences for space tourists, fuelling public interest and driving innovation in the sector.

While not yet mainstream due to the high cost involved, astrotourism caters to a niche market of high-net-worth individuals and adventure enthusiasts. The initial price tag for suborbital flights can range from hundreds of thousands to millions of dollars per person.

A 2023 report by Morgan Stanley Research estimates the global space tourism market, valued at approximately $350 billion, to reach a staggering $1 billion by 2030, and it may skyrocket to exceed $1 trillion by 2040. This reflects a growing interest in experiencing the wonders of space firsthand.

Northumberland National Park and Kielder Water and Forest Park, housing the UK’s inaugural and biggest Dark Sky Park, unite to form Europe’s second-largest preserved night-sky zone. National Geographic reports that this region generates around £25 million each year from astrotourism.

Eco-diving Increase

Scuba diving tourism is a significant economic driver for destinations worldwide. In 2019, global annual revenue from direct diving expenditure ranged from $0.9 to 3.2 billion, according to an abstract published at Research Gate.

Unintentional damage from divers can harm marine life and disrupt delicate ecosystems. According to the World Wildlife Fund (WWF), over 50% of the world’s coral reefs have already been destroyed by human activities, including unsustainable diving practices. Eco-diving aims at minimising this impact while allowing divers to experience the underwater world.

In 2018, Egypt‘s tourist arrivals surged from 8.3 million in 2017 to 11.3 million. The United Nations Environment Programme (UNEP) reports that in the Red Sea region alone, there are approximately 500 businesses catering to divers and snorkellers; they attract a staggering 3 million participants annually. These figures highlight the significant role scuba diving tourism plays in attracting visitors and generating revenue for local economies.

Big Travel Plans

The desire for grand adventures is on the rise nowadays. Many travellers are looking to embark on ambitious trips, often referred to as “big-go” adventures. In a 2022 Expedia survey reported by CNBC, a significant portion of respondents (65%) expressed a desire to take a “big-go” trip.

*It’s a total loss for words when describing how excited you are when drawing your travel roadmap. You need to chill out in a hut overlooking the Caribbean this summer.

Online Booking

When it comes to planning a trip to your bucket-list destination, online booking is the best option. It has become incredibly popular, with an estimated 700 million people booking their hotel rooms online in 2023. This surge in online bookings reflects the convenience and flexibility it offers travellers.

*Endless booking websites are out there, yet millions of airlines offer all services online. Just write your destinations and check out our insider guides anywhere in the world. 

Rise of Online Booking

Not just that! Online travel booking has experienced significant growth in recent years. It was estimated to be worth $817 billion in 2020, rising from $756 billion in 2019 (an 8% increase).

According to a report by Statista, the global online travel market was valued at a staggering $521.18 billion in 2023, rising from $475 billion in 2022. Projecting forward, it forecasts the market to reach a value of $1.6 trillion by 2030, indicating a healthy Compound Annual Growth Rate (CAGR) of 9.9%.

*Online booking is the leading trend in this era. There is no need for intermediates or travel agents. Book. Confirm. Go!

Travellers Planning Their Own Trips

Travellers are increasingly taking control of their trips. According to the CBI Ministry of Foreign Affairs, 89% of solo travellers like to plan their itineraries independently. This trend extends beyond solo travel, with Stratos Jets reporting that 83% of U.S. adult travellers want to book their trips on their own, often utilising online booking platforms for flights and hotels.

*You should take advantage of millions of offerings available everywhere and take your time to find something that meets your requirements.

Rise of Online Search

A recent study revealed the top resources travellers rely on for research and booking. Online travel agencies (OTAs) reigned supreme, used by a whopping 80% of travellers in 2023. Search engines followed closely at 61%, showcasing their continued importance in trip research. Social media (58%), airline websites (54%), and meta-travel websites (51%) also played significant roles in influencing travel decisions.

Statista reports that popular OTAs like Booking.com (the most visited OTA in January 2024 with 565 million visits), Tripadvisor (the second-most visited with 162 million visits), and Expedia receive a high volume of views and visits, suggesting their importance in the research phase.

*Always read comments and travel blogs about your next destination before going.

Increase in Online Research on Cruises

A study by The Cruise Lines International Association (CLIA) reveals a significant increase in online research related to loyalty programmes and cruises. It indicates a strong cruise industry recovery post-pandemic, with a projected 31.5 million cruise passengers globally in 2023 (6% more than the 2019 levels). It is also expected that around 35.7 million passengers will cruise in 2024.

*What about booking a family cruise online next summer?

Online Research and Solo Travel

The desire to travel solo is soaring! Between April 2020 and April 2023, online searches for “solo travel” skyrocketed by a staggering 236% in the United States. This surge in interest suggests a growing trend of independent exploration.

*Forget travel companions! Solo adventures are taking centre stage nowadays.

Domestic Travel Rebound

Domestic tourism within the U.S. demonstrated a significant recovery during the last quarter of 2022, bouncing back faster than inbound travel sectors like flights and hotels, according to McKinsey & Company. The domestic leisure segment generated a whopping $837 billion in 2022.

The U.S. Travel Association predicts a +2% year-over-year increase in domestic leisure in the U.S. to reach $783 billion by 2024. This growth signifies a strong desire for travel experiences closer to home. Similarly, Euromonitor International Travel Forecast highlights a similar trend across Europe, with domestic travel spending expected to surpass the pre-pandemic levels in several countries by the end of 2024.

Domestic business travel within the U.S. is on the rise, too. According to a report by Condor Ferries, domestic business travel spending reached $234 billion in 2022, indicating a significant rebound. This represents a 74% recovery compared to the pre-pandemic levels.

*If exploring the other side of the world seems difficult, spending your next vacation in your hometown can be a great option.

Paris: The World’s Popular Destination

In 2022 and 2023, Paris was once again the world’s most popular tourist destination, according to Euromonitor International and the WTTC. This was based on several forces, including tourism infrastructure, attractiveness, health and safety, and tourism policy.

*No wonder! Paris will never lose its lustre. It is the most beautiful city for any type of travel, with grand museums, pleasant weather, avant-garde art, lively beaches, chic boutiques, delicate cuisines, and more!

Bangkok: The Most Visited City in Early 2023

However, a study by Travelness has revealed that Bangkok, Thailand’s capital, has been the most visited destination since the beginning of 2022, with around 22.78 million international arrivals.

*It’s a big chance for you to head to this paradise to savour a lifetime experience and post a photo on Instagram with a #travelgoals caption.

Expo Dubai 2020

According to TripAdvisor 2022 Travellers’ Choice Awards, Dubai was considered the most popular destination in 2022, thanks to Expo Dubai 2020 and world-class museums, hotels, dining, shopping centres, etc.

*The lockdown period disrupted several industries in the UAE; however, it has succeeded in getting back on the right track. Others can hardly find a way to get out of this unpredicted dilemma. After travel fell particularly fast and hard, Dubai was ready with its successful plans to attract visitors worldwide.

Rental Accommodations Gaining Popularity

If you want to understand some trends in the duration of a post-pandemic travel climate, pay attention! Travellers tend to choose rental accommodation in favour of hotels; however, hotels have a large share of the hospitality industry.

A study by Deloitte in 2022 found that 43% of rental travellers decided to go for private rental houses in their travel destinations, rising from 28% in 2021. Data from the Airbnb Investor Presentation supports this trend. It reports a 14% year-over-year increase in nights and experiences booked on its platform during Q3 2023, exceeding 113 million bookings.

According to Statista, global revenue in the vacation rental market is expected to experience continuous growth between 2024 and 2028, reaching a new peak of $113.54 billion by 2028. This translates to a significant increase of $13.3 billion (or 13.26%) over the five-year period.

*If you can not afford hotel prices, rental houses are here for you with less costly rates.

Travellers Demographics

General trends suggest that younger travellers (18-34) are more likely to venture beyond their hometown for recreational travel than older demographics (over 50).

While definitive data on age groups is ongoing, a 2023 TripAdvisor Travel Loyalty survey suggests Millennials (born 1981-1996) are leading the pack. This tech-savvy generation plans to take an average of 4.4 trips in 2024, prioritising experiences over just relaxation.

MMGY Global Portrait of Modern Leisure Traveller highlights Gen Z (born 1997-2012) as an emerging force. Many are entering their prime travel years and are eager to explore, with a focus on adventure and cultural immersion.

*One of the most critical holiday travel statistics will help any company define its potential customers in 2024.

Beyond Age: Income and Preferences

Traveller demographics extend beyond age. While specific income figures can vary depending on travel style and destination, research suggests a significant portion of international travellers fall within a broader income range. According to Deloitte, 20% of travellers willing to travel abroad have an annual income of less than $50,000, while 22% have an annual income of less than $100,000.

A 2023 Morning Consult report revealed that only 11% of Gen Z travellers hail from households with an annual income of $100,000 or more. This suggests that this generation is finding creative, budget-friendly ways to explore the world.

Budget travellers (under $50,000) prioritise affordability and value-driven experiences. They seek out budget airlines, alternative accommodations like hostels and vacation rentals, and destinations with lower living costs. Technology plays a crucial role, with travellers utilising travel apps to find deals, compare options, and optimise spending.

Hostelworld highlights a 67% increase in hostel bookings by solo travellers under 35 in 2023 compared to 2022. This suggests a strong preference for budget-friendly and social travel experiences among young, budget-conscious travellers, particularly for those using Hostelworld.

Mid-range travellers ($50,000 – $100,000) enjoy a balance between affordability and comfort. They might opt for a mix of budget and mid-range accommodation. A significant portion of travellers in this income range prioritises unique and authentic experiences over traditional tourist attractions. This highlights a shift towards value-driven travel, even within the mid-range segment.

High-income travellers (Over $100,000) have more flexibility and often seek premium experiences. They may choose luxury accommodations, participate in high-end activities, and prioritise exclusive destinations. However, even within this segment, a growing number value unique and authentic experiences over just luxury. A recent report showcases a rise in interest towards sustainable or eco-luxury travel experiences among high-income travellers.

A 2023 report by Insider Intelligence Loyalty Programme Membership reveals a correlation between income and travel loyalty programmes. Those with higher incomes ($100K+) are more likely to belong to such programmes, suggesting a higher travel frequency.

*It’s a good indicator that everyone should include travel in his plans as it’s a must-try experience.

Experiences Over Luxury Spending

A recent Expedia report suggests that people aged 40-57, despite representing only 18% of the population, are a notable demographic for fine dining experiences. This could be due to factors like increased disposable income or a desire for special occasion dining.

*It’s not about how much you spend. It’s about what experience you want to have. Whether you choose high-end restaurants or street food, what matters is learning more about new cultures and making new memories. 

Interest in Smaller Cities Over Capitals

People are willing to explore small cities rather than capitals. According to AirDNA’s short-term rental data (2023 report), vacation home bookings in non-capital cities increased by 60% in 2021 compared to only 25% in 2019. The trend suggests a growing interest in exploring destinations beyond the usual tourist hubs.

Booking.com 2023 Solo Traveller Report highlights a rise in solo travel to non-capital cities. In 2023, a whopping 42% of solo travellers opted for destinations other than capital cities, seeking a more laid-back and authentic experience. Hostelworld showcases a growing interest in “off-the-beaten-track” destinations. Hostels in smaller cities reported a 25% increase in bookings in 2023 compared to 2022.

*These travel statistics are pretty interesting. People finally want to push borders and wave into unpopular places. 

Increased Interest in Previously Under-visited Countries

Tourist numbers are up for the first time in a long time, thanks to years of hard work. Now, some countries have leveraged their revenues; they’ve risen to their rightful place globally. In 2021, searches for Tanzania have climbed by 36%, and flights to Jordan’s Petra have surged by 22%, according to Amadeus.

The UNWTO 2023 World Tourism Barometer reports a significant rise in tourist arrivals to lesser-known destinations. The overall trend suggests a growing appetite for exploring new and under-the-radar locations. It reports a 60% recovery to the pre-pandemic levels in the first half of 2022. But the rebound isn’t uniform—some destinations are exceeding expectations and capturing travellers’ imaginations.

Leading the charge are once-overlooked countries like the U.S. Virgin Islands (+32% over 2019), Albania (+19%), Saint Maarten (+15%), Ethiopia, and Honduras (both +13%). These hidden gems offer unique experiences, cultural richness, and, often, a more cost-effective adventure, making them stand out in the revitalised travel landscape.

In 2024, VisaGuide.World predicts a significant increase in tourist arrivals for under-visited countries. Uzbekistan (+35% projected growth), Mongolia (+28%), and Albania (+22%) are expected to see a surge in visitor numbers, suggesting a growing interest in exploring these previously overlooked destinations.

*It offers an excellent opportunity to everyone who strives to visit these countries and is not sure about this idea. New destinations now welcome their visitors.

Where to Go: 20 Holiday Travel Trends with Updated Stats

As the world gradually emerges from the pandemic-induced hibernation, travel enthusiasts are dusting off their suitcases and plotting their next adventures. Whether you’re a seasoned globetrotter or a first-time explorer, understanding the latest holiday travel statistics can help you make informed decisions. Let’s delve into the numbers and trends that will shape your travel plans in the coming months.

Japan Travel Statistics

Japan is a land of contrasts where ancient traditions harmonise with futuristic innovations. With rich cultural heritage, stunning landscapes, and cutting-edge technology, it continues to captivate travellers from around the world. Whether you’re an avid foodie, history enthusiast, or nature lover, Japan offers a diverse range of experiences. 

Search traffic for trips to Japan during the first nine months of 2024 has more than tripled compared to the same period in 2023. This represents the highest year-over-year increase for any country, reflecting the intense desire to explore Japan (source: Data shared with CNBC, not publicly available yet).

Tokyo, Japan’s vibrant capital city, has taken the coveted top spot as the most trending destination for 2024 on Tripadvisor. This signifies a significant pent-up demand from travellers eager to immerse themselves in Japan’s dynamic culture. Data from Airbnb paints a similar picture. Tokyo ranks among the top 24 destinations globally for non-U.S. travellers, highlighting its broad international appeal.

Japan Holiday Travel Statistics 2019 and 2020

Approximately 31.9 million tourists visited Japan in 2019, according to the Japan National Tourism Organisation (JNTO). However, the global COVID-19 crisis in early 2020 brought travel to a near standstill. Strict travel restrictions caused a dramatic drop of 87.1% in foreign tourists to Japan, with the Japan Tourism Agency reporting only 4.12 million visitors entering the country.

Japan Holiday Travel Statistics 2021 and 2022

According to a 2024 Statista report, international tourist arrivals in 2021 were a mere 0.25 million, a dramatic decrease from the 4.12 million visitors received in 2020. However, 2022 brought a significant turnaround, with tourist arrivals jumping to 3.83 million. This rise reflects Japan’s enduring appeal and commitment to safety.

Japan Holiday Travel Statistics 2023

In 2023, Japan’s tourism industry showed remarkable resilience. The JNTO announced that the country welcomed 25.06 million foreign visitors, almost 80% of the 2019 levels. This represents a substantial year-over-year increase, suggesting a positive outlook for Japan’s tourism sector in the coming years. In 2024, it is estimated that Japan will receive around 33.1 million tourists, representing 103.8% of the number recorded in 2019.

Japan Domestic Tourism

Japanese travellers like rediscovering their own backyard, from Hokkaido’s snow-capped peaks to Okinawa’s turquoise waters. In 2022, approximately 417.85 million domestic trips were taken.

South Korea Travel Statistics

South Korea is a captivating blend of tradition and modernity. Its allure wasn’t born overnight. The surge in its popularity isn’t a mere blip—it’s a testament to the country’s unique blend of vibrant culture, historical significance, and modern dynamism.

Seoul, South Korea’s pulsating capital city, has rocketed to the No. 2 position on the Tripadvisor list of the most trending destinations for 2024. Trip.com reports a staggering 191% increase in flight bookings to Seoul in 2024 compared to 2022. This reflects a significant post-pandemic rebound.

South Korea Holiday Travel Statistics 2019

According to Statista, South Korea’s tourism industry experienced a significant boom in 2019, reaching an all-time high of 17.5 million visitors. This impressive figure marked a 14% increase compared to the previous year.

South Korea Holiday Travel Statistics 2020 and 2021

However, the global pandemic undoubtedly impacted travel in the following years. OECD Tourism Trends and Policies reported that the number of arrivals to South Korea declined by 86% to 2.5 million in 2020. Then, it declined further to 0.97 million in 2021.

South Korea Holiday Travel Statistics 2022

In 2022, the number of inbound travellers surged more than threefold, reaching approximately 3.2 million. This significant increase represents a positive turning point for the industry.

South Korea Holiday Travel Statistics 2023

Despite the challenges posed by COVID-19, South Korea’s tourism industry has shown remarkable resilience. In a positive sign, the country welcomed approximately 11 million inbound visitors in 2023. This steady rise reflects South Korea’s enduring appeal as a travel destination and its commitment to creating a safe and welcoming environment for visitors.

South Korea Outbound Tourism

South Koreans took many trips abroad in 2023, with approximately 20.3 million outbound journeys. Notably, travel activity was particularly strong in the latter half of the year. Prior to the health crisis, Japan reigned supreme as the top destination for South Korean travellers, as reported by Statista. However, the travel landscape has shifted, with the United States and Vietnam now holding the most popular spots.

Vietnam Travel Statistics

Vietnam, with its lush landscapes, vibrant cities, and rich cultural heritage, has emerged as an enticing travel destination. Whether you’re a history enthusiast, a food lover, or an adventure seeker, Vietnam offers something for everyone.

Halong Bay, a UNESCO World Heritage Site in Vietnam, has secured the No. 3 spot on the Tripadvisor list of trending destinations for 2024. Tourists travel there to marvel at its stunning limestone islands, rock formations, and caves, sculpted over centuries by the forces of wind and water. Whether you choose to rent a kayak, hop on a junk boat, or join a guided tour, the experience is bound to leave you in awe.

Vietnam Holiday Travel Statistics 2019

According to a recent report by Gitnux, Vietnam saw a significant influx of international tourists in 2019, with the number surpassing 18 million. This surge in visitors reflected the country’s growing popularity as a top destination in Southeast Asia.

Vietnam Holiday Travel Statistics 2020 and 2021

In 2020, international tourist arrivals in Vietnam plummeted by a staggering 79%. COVID-19’s impact was severe, with only 3.8 million visitors entering Vietnam compared to 18 million in 2019, according to the Vietnam National Tourism Administration. In 2021, a recent study on Research Gate reported that around 0.16 million international travellers arrived in Vietnam.

Vietnam Holiday Travel Statistics 2022

Vietnam experienced a significant increase in foreign visitors in 2022, welcoming over 3.36 million arrivals. This figure marks a remarkable surge of 23.3 times compared to 2021. However, it represents a decline of 79.9% when compared to the 2019 figure. According to the General Statistics Office (GSO), out of the total international visitor arrivals in 2022, the Korean market accounted for the largest share at 26.4%.

Vietnam Holiday Travel Statistics 2023

In 2023, Vietnam saw a significant recovery, with approximately 12.6 million international visitors. This figure represents a substantial increase, nearly 3.5 times higher than the previous year’s numbers. Impressively, this achievement surpassed 57% of the original target of 8 million arrivals and successfully met the adjusted target range of 12 to 13 million arrivals.

Vietnam Domestic Tourism

The domestic tourism sector in Vietnam experienced robust growth in 2023, with the Vietnam National Tourism Administration recording 108 million trips. This figure exceeded the initial plan by more than 6%. Throughout the year, Vietnamese residents embarked on journeys to explore their country’s diverse destinations, ranging from vibrant cities to tranquil countryside retreats.

Philippines Travel Statistics

The Philippines, a Southeast Asian archipelago famed for its stunning beaches, vibrant culture, and welcoming people, has long been a tourist hotspot. From the breathtaking beauty of the Banaue Rice Terraces, a UNESCO World Heritage Site, to the pristine white sands of Boracay, the Philippines offers a diverse range of attractions catering to various interests. This combination of natural wonders and cultural experiences promises an unforgettable adventure for every visitor.

Palawan, a dreamlike sliver of an island in the Philippines, ranked 4^th on the Tripadvisor list of 2024 trending destinations. It promises an unforgettable adventure for every kind of traveller. Imagine a place where emerald islands meet turquoise waters, exotic wildlife roams free, and history whispers from ancient shipwrecks.

Philippines Holiday Travel Statistics 2019

Prior to the pandemic, the Philippines witnessed a surge in tourist arrivals. Statistics from the Central Bank of the Philippines show a record-breaking 8.26 million visitors in 2019, a large portion were from Korea, China, USA, Japan, and Taiwan. This solidified the country’s position as a major player in the regional tourism scene.

Philippines Holiday Travel Statistics 2020 and 2021

As with many travel destinations, COVID-19 significantly disrupted the Philippines’ tourism industry. Restrictions and lockdowns led to a dramatic decline in tourist arrivals, with numbers plummeting to a mere 1.48 million in 2020. The number declined to around 157 thousand in 2021, according to World Data.

Philippines Holiday Travel Statistics 2022 and 2023

The Philippines’ tourism industry began to demonstrate resilience in 2022 despite the initial setbacks. In 2023, the country welcomed approximately 5.4 million inbound visitors, up from 2.03 million in 2022. The 2023 figure surpassed the Department of Tourism (DOT) initial expectations of 4.8 million.

Philippines Holiday Travel Statistics 2024

The Philippines tourism industry kicked off 2024 on a promising note, welcoming approximately 582 tourists in February. This figure represents a slight increase compared to January.

Philippines Outbound Tourism

Filipinos are increasingly exploring the world. According to the Philippines Department of Tourism, the number of outbound Philippine residents reached approximately 3.9 million from May to December 2023. Popular destinations for Filipino travellers include Hong Kong, Singapore, Japan, and various Southeast Asian countries.

Colombia Travel Statistics

Colombia, nestled in the northern corner of South America, has transformed from a once-perceived dangerous place to a thriving travel destination. It is renowned for its rich coffee, vibrant culture, and breathtaking landscapes.

Colombia is attracting a new wave of tourists; it is becoming one of the most trending spots around the world in 2024. While the United States remains a major source market, travellers from Europe and Latin America are showing a growing interest in exploring the country. 

Bogota, Colombia’s electrifying capital, will continue to attract tourists from around the world in 2024. Pulsating with life for over 10 million residents, this vibrant metropolis isn’t just a cultural hub; it’s a haven for passionate foodies. Fuel your adventures through hundreds of authentic, eclectic eateries boasting delectable dishes.

Colombia Holiday Travel Statistics 2019

Colombia witnessed a steady increase in tourist arrivals prior to COVID-19. Data from the World Bank indicates that 4.53 million international visitors travelled to Colombia in 2019, up from 4.40 million in 2018.

Colombia Holiday Travel Statistics 2020 and 2021

Travel restrictions and lockdowns in 2020 led to a decline in international arrivals to Colombia, with numbers dropping to an estimated 1.40 million, according to World Data. However, the industry demonstrated impressive resilience in 2021. The number of international visitors increased to 2.16 million, a 56% increase compared to the preceding year.

Colombia Holiday Travel Statistics 2022 and 2023

Data from Statista shows a remarkable recovery in 2022, with a record-breaking number of over 4.5 million international visitors. The number increased in 2023, reaching 5.86 million, according to a recent report by the Economic Studies Office of the Ministry of Commerce.

Colombia Domestic and Outbound Tourism

Colombians like discovering their own country. According to Statista, domestic tourism witnessed a surge in 2022, with 70.3 million domestic trips. They explored hidden gems, historical sites, and natural wonders.

Colombia also witnessed a significant rebound in outbound tourism in 2022. Statista showed that an estimated 3.2 million Colombians embarked on international journeys, marking a strong resurgence in travel enthusiasm. Popular destinations for these adventurous holiday travellers include the United States, Spain, Mexico, the Dominican Republic, and Panama.

U.S. Travel Statistics

The United States is home to some of the most amazing places on Earth—beautiful national parks, world-class museums, and awe-inspiring landmarks. It’s a melting pot of cultures, constantly arousing your curiosity to explore more and let yourself loose in its streets, attractions, art galleries, and theatres.

Florida, the Sunshine State as Americans call it, has something for everyone, from greeny landscapes to themed parks, lively nightclubs and tons of eateries to water-mouthing cuisines. Orlando, Florida’s city Centre, should be on your list this year; it was the most-visited city in the U.S. in 2022. The WTTC reported that it would lead U.S. travel destinations in 2022 with a $31 billion economic contribution (20% of the city’s GDP) and a $2.7 billion rebound exceeding the 2019 levels.

U.S. Holiday Travel Statistics 2019 and 2020

According to the International Trade Administration, the number of international visitors to the U.S. reached 79.4 million in 2019, reflecting a modest but positive increase of 0.9% compared to 2018. The number dropped to 19.2 million in 2020.

U.S. Holiday Travel Statistics 2021 and 2022

In 2022, the number of inbound tourists jumped to 50.9 million, up from 22.10 million in 2021, a staggering 53% of them were from Canada and Mexico. Entertainment-based travel estimates 73.8% of the tourism industry in the entire country. Condor Ferries reported that the industry offered 21.6 million jobs in 2022, an increase of 10.6 million compared to the prior year.

U.S. Holiday Travel Statistics 2023

Travel and tourism in North America saw a significant boost in 2023. A Statista report anticipated the U.S. travel and tourism sector reaching new heights, potentially exceeding $190 billion. This upsurge signifies a healthy annual growth rate of more than 3%. In March, the U.S. tourism contribution to GDP jumped 18%, reaching $363.4 billion, compared to 2022.

May 2023 marked a positive trend for U.S. tourism, according to Condor Ferries. International visitors spent $12.6 billion on travel and related activities, representing a remarkable increase of nearly 105% compared to May 2021.

According to Trading Economics, the United States welcomed around 5.3 million in November 2023. This represents a decrease of 11.5% compared to October 2023, when approximately 6 million arrived.

U.S. Domestic and Outbound Tourism

What about the Americans themselves? Where do they travel? If not, why don’t they travel? What are their vacation plans? TripAdvisor has already answered some of these questions—nature lovers in America prefer to go to Costa Rica, India, specifically Jim Corbett National Park, and Tanzania. Meanwhile, food enthusiasts often go to Rome, London, and Paris. Million Americans also prefer to travel domestically on holidays, and Hawaii is one of their desired relaxation destinations. 

“Americans choose Switzerland as a perfect place for skiing.”

TripAdvisor

Canada Travel Statistics

Many of us think of Canada as the least-visited place. It’s a friendly community packed with a multinational background. Yes, that’s right. “But why should I go there?” If you are wondering the same question, just take a look at the diversity of its nature, landscape, and history, and you’ll understand why you should add it to your list as soon as possible.

Canada Holiday Travel Statistics 2021

According to World Data, Canada received more than 32.4 million tourists in 2019, the highest number in many years. This number shrunk during the following years, estimating roughly 3 million in 2020 and 3.06 million in 2021.

Canada Holiday Travel Statistics 2022 and 2023

According to Statistics Canada (December 2023 data), Canada saw a significant increase in overseas arrivals in 2022. The number of overseas residents arriving in Canada surged by 27.4%, from around 368 thousand in December 2022 to over 469 thousand in December 2023. This represents a near recovery (95.0%) to the pre-COVID-19 levels when around 494 thousand overseas residents arrived in Canada.

European visitors accounted for over a third (38.1%) of overseas arrivals in December 2023, with over 179 thousand European visitors, reflecting a 19.7% increase from the previous year (around 150 thousand). This represents 98.5% of the pre-pandemic levels when nearly 182 thousand visitors arrived in Canada from Europe.

Mexico remained the top source country for the second month in a row, with around 69 thousand residents visiting Canada. The United Kingdom (57 thousand) and France (47 thousand) rounded out the top three overseas markets in December 2023, representing a combined 36.8% of all overseas arrivals.

Canada Domestic and Outbound Tourism

Canadians are masters at finding ways to have fun with their families. Ontario comes as the most-visited province by Canadians, followed by Quebec. Canadians are also pouring to the U.S. all the time to spend their vacation, based on some holiday travel statistics by the National Travel Survey. If Canadians are looking for overseas travel and tourism, Mexico always wins. Cuba is the second alternative place to explore during the holiday period, followed by the United Kingdom.

“Most travel expenditures of Canadians go-to accommodations.”

The National Travel Survey

UK Travel Statistics

The United Kingdom is a country like nothing ever before. Fully packed with attractions, historical sites, upscale hotels, pristine beaches, iconic landmarks, cultural hubs and much more, it is one of the world’s most popular tourist destinations, particularly London; it’s no surprise that it’s so popular. For what is called leisure tourism, or studying at one of the most reputable educational institutions globally, the United Kingdom ranks high among other travel destinations.

UK Holiday Travel Statistics 2018 to 2021

UK travel statistics correspond to this fact—assuming we disregard the duration of the pandemic period. According to Statista, the UK received 40.9 million in 2019, compared to 37.9 million in 2018, with over 32 million visitors choosing to fly. In the following two years (2020 and 2021), the UK received 11.1 and 6.4 million visitors, respectively.

UK Holiday Travel Statistics 2022

In 2022, tourism seemed to get back on the right track, and the UK welcomed 31.2 million visitors (24% lower than in 2019), 56% of whom were British nationals. It reached a higher level in April 2022 since COVID-19, with an average of 7.5 million visitors. This was 18% lower than in April 2019, based on official statistics issued by the UK government.

UK Holiday Travel Statistics 2023

UK tourism was on the rise in 2023! According to a recent report by Visit Britain, the UK received 37.5 million visitors, reaching 92% of the pre-pandemic levels. Additionally, visitor spending hit £30.9 billion, reflecting a significant 9% increase.

London came as the most visited city in the UK in 2019, based on a report published by Statista, with 21.7 million tourists, followed by Edinburgh with 2.2 million in the same year. In 2021, the numbers started to rise again, with London receiving 16.1 million visitors, followed by Edinburgh with 1.8 million, according to Visit Britain.

UK Outbound Tourism

English people are energetic enough to travel beyond their nation to explore more amazing places. With more than 93.1 million visits overseas in 2019, 18.13 million chose Spain as a vacation destination. Meanwhile, France is the second option for UK citizens, with roughly 10.35 million. The number of trips made to the UK by overseas residents in 2022 declined to 71 million, according to the UK Parliament. 

Now, the only thing about visiting so many stunning spots is to find the best itinerary to explore this awe-inspiring country, the United Kingdom. 

“Greece succeeded in attracting more British tourists marking the largest percentage change between 2018 and 2019, increasing by 18%.”

Report by ONS

Ireland Travel Statistics

Ireland is blessed with the best things to do to enjoy yourself. It can be hard to whittle all the spots down in one visit. Wherever you go, you will be surrounded by unique places, and we are pretty sure all the attractions will captivate you within a second or two! That’s exactly why we wanted to share some of Ireland’s holiday travel statistics to delve into the tourism industry in this picturesque country if you’d like to visit it soon.

Ireland Holiday Travel Statistics 2019

Ireland ranked 23^rd among the most visited countries worldwide in 2019, with 11.3 million visitors, according to the Irish Department of Foreign Affairs. This represents a 1% increase from 2018. Approximately 3.5 million tourists came from the UK (42%), followed by the U.S. (15%). Many individuals came to Ireland for a variety of reasons, but the vast majority of them were just on vacation.

59% of the visitors preferred to visit the capital city of Dublin, where the Guinness Storehouse is the most-visited attraction. Then, South West became the second choice in 2019, with 7% of the visitors heading there, according to a report issued by Tourism Ireland.

Ireland Holiday Travel Statistics 2022

In 2022, after the global health crisis, the primary indicators of the tourism volume were still lower than expected. Ireland welcomed nearly 7 million international tourists, marking a 27% decrease compared to the figures recorded in 2019. Approximately 580 thousand tourists arrived in Ireland in January 2022, compared to 108 thousand arrivals in the same month in 2021. 

Ireland Holiday Travel Statistics 2023

In May 2023, the Central Statistics Office in Ireland reported that the country received over 1.9 million passengers on overseas routes, reflecting a 17.9% rise from May 2022, when there were 1.6 million arrivals.

Ireland Domestic and Outbound Tourism

According to AA Travel Insurance, Spain ranked high among other holiday destinations around the world for the Irish people. However, the majority of the Irish population planned to travel domestically and explore the local cities of the Republic of Ireland. 

Though Ireland deserves more attention, it’s easy to fall in love with this incredible country. You just need to create a little map to highlight the key spots you shouldn’t miss. 

“Tourism generated €5.851 million in revenue in 2019.”

TourismIreland.com

Australia Travel Statistics

Offering stunning views, along with pleasant weather and award-winning hotels and restaurants, Australia is a country that will push your limits. Here, you can find the most expensive and cheapest way to enjoy your time and visit every tourist attraction during a vacation or holiday. In addition, it will give you a chance to take photos that can be featured.

Australia Holiday Travel Statistics 2019

Most importantly, how many people think of Australia as a bucket-list destination? According to the Australian Bureau of Statistics, visitors to Australia in 2019 reached 9.4 million in 2019, showing a 2.4% increase from 2018. 

The top six countries from which people visit Australia are China, New Zealand, the United States, the United Kingdom, Japan, and Singapore. Australia received 2.6 million from each of China and New Zealand. The most visited state was New South Wales, with 4.4 million international visitors, then Victoria. 

Australia Holiday Travel Statistics 2022

With returning to everyday life after the pandemic, Australia received around 374 thousand visitors monthly, reaching 3.7 million at the end of 2022, according to data from the Australian Trade Minister.

Australia Holiday Travel Statistics 2023 and 2024

The number of international visitors to Australia in 2023 almost doubled compared to 2022, reaching 7.3 million, a decrease of 24% compared to 2019 (Source: Australian Trade Minister). As of September 2023, Australia had seen approximately 6.1 million tourist arrivals for the year, as reported by Tourism Research Australia. In 2024, it is anticipated that 9.3 million tourists will visit Australia, and this figure represents 98% of the 2019 pre-pandemic levels.

In general, Australia has never been placed among the top ten most popular tourist destinations for many reasons—its location plays a significant role since it’s an isolated continent, and it costs a fountain to fly to it.

Australia Outbound Tourism

But where do Australians travel? The Australian Bureau of Statistics previously stated that New Zealand is the perfect destination for Australians willing to travel around the globe, with 1.4 million visitors from 2018 to 2019. Indonesia comes second with 1.3 million visitors during the same period. 

Australia is teeming with fantastic tourist spots to explore. So, plan your next trip and be ready to be impressed. 

“China attracted more Australians and advanced to the fifth most visited destination in 2019.”

The Australian Bureau of Statistics 

New Zealand Travel Statistics

With spectacular attractions and spectacular views, New Zealand is perfect for hikers, history buffs, nature lovers, luxury seekers, and daredevil adventurers. You will never come back home disappointed. Instead, each corner you’ll discover has its own flavour and character.

Most of all, New Zealanders are the friendliest people on the planet. So many attractions, national parks, amusement centres, and impressive villages are waiting for you, and you just need to know where to start. Instead, we will tell you some holiday travel statistics about New Zealand since numbers never lie.

New Zealand Holiday Travel Statistics 2020 and 2021

According to World Data, the total number of international visitors was 996 thousand in 2020. However, the number declined to only 205 thousand in 2021.

New Zealand Holiday Travel Statistics 2022

It’s important to note that New Zealand received a significantly higher number of visitors (3.89 million) before the COVID crisis, as revealed by StatsNZ data. In 2022, New Zealand’s tourism industry was showing signs of recovery, although the pre-pandemic levels hadn’t been reached.

Visitor arrivals jumped from 177 thousand in March 2021 to 229 thousand in March 2022. Notably, as stated by StatsNZ, a substantial number of these arrivals came from Australia, as in March 2022 alone, New Zealand welcomed 89,000 Australian tourists.

Most visitors came from Australia (22.6%), the United States, and the United Kingdom. However, the last year showed that more Chinese chose to spend their vacation in New Zealand (41%).

The most-visited city in New Zealand is Auckland. Famous for its beautiful beaches and historical landmarks, it welcomed nearly 963 thousand international visitors in 2022. It is followed by Rotorua, a prominent cultural hub, according to a report issued by Skyscanner.

New Zealand Holiday Travel Statistics 2023

The number of international visitors was on the rise, although it remained significantly lower than the pre-pandemic levels. According to StatsNZ, 2.9 million visitors arrived in New Zealand in the year leading up to November 2023, marking a substantial increase of 1.83 million compared to the preceding year.

New Zealand Holiday Travel Statistics 2024

In January 2024, overseas visitor arrivals reached around 326 thousand, a 58,100 increase over January 2023, according to StatsNZ.

New Zealand Outbound Tourism

As mentioned before, most New Zealand residents opt for Australia as the perfect place to spend their vacation. Otherwise, they trek around their nation.

New Zealand is a stunning stop where you can unwind and explore one of the richest ecosystems in the world. Pretty cool, right? 

“Of the 326,400 overseas visitor arrivals in January 2024, 37 percent were from Australia (compared with 36 percent in January 2019).”

StatsNz

China Travel Statistics

Not just an economic giant, China is a hotspot for many people who are willing to delve into this vibrant cultural country with unbelievable technology infrastructure and state-of-art facilities. Just head to the Great Wall and admire spectacular sunset and sunrise views. You will have tons of precious moments while travelling around China.

But is it worth it? Being the most crowded country in the world—1.4 billion people—can be discouraging, as you’ll be stuck with millions of people wherever you go! Despite this, many overseas tourists come to this sprawling country every year. Read on to explore some exciting statistics.

China Holiday Travel Statistics 2019

According to a published report by Statista, approximately 145.3 million international tourists checked in China in 2019, showing an increase from the preceding year (141.2 million)—only the preceding year.

The majority of international visitors to China were from South Korea, followed by Russia, Japan, and America. In 2019, Hong Kong ranked the most-visited city in China, with 26.72 million tourists arriving, according to Euromonitor. However, the Forbidden City in Beijing received the highest number of tourists among other attractions in China.

China Holiday Travel Statistics 2020 and 2021

Due to travel restrictions in 2020, the number of international tourists dropped to 27.5 million. It slightly increased to nearly 32 million in the next year.

China Holiday Travel Statistics 2022

According to Global Data, the total number of international arrivals in China declined to 3.7 million in 2022. For example, international tourist arrivals in Beijing, the capital of China, witnessed a modest decline in 2022, as approximately 0.24 million visitors were recorded, compared to 0.25 million in the preceding year.

China Holiday Travel Statistics 2023

In 2023, China’s National Immigration Administration reported a substantial rise in foreign border entries and exits, reaching 35.5 million. While this growth is positive, the 2023 figure represents only 36% of the pre-pandemic level recorded in 2019 (97.7 million entries and exits). This indicates there’s still a way to go for full recovery, although momentum appears to be picking up, particularly towards the end of 2023.

China Domestic Tourism

On the other hand, domestic flights always record higher than international arrivals. In 2019, China’s domestic trips reached 6 billion, according to a Statista report. In the first quarter of 2019, data showed that 1.8 billion people travelled around China, compared to 830 flights during the same period in 2022. 

China Outbound Tourism

Before the coronavirus, 150 million Chinese travellers went abroad, especially to Thailand and Japan, which are usually the most attractive destinations, according to the World Tourism Organisation.

China has something for everyone! Draw your map, select your desired destinations, search for great deals on flights and accommodations, and let’s go!

“In Shanghai, China, why do so many people visit? The answer lies in the city’s numerous malls and its imposing yet stunning skyline.”

Worlddata.info

European Travel Statistics

Whether you want fun family attractions, sites oozing with history and mysteries, adrenaline-pumping activities, lifetime adventures, or places to calm and retreat, Europe is an exceptional experience. Everyone around the globe has written down two or more countries on this continent on their bucket list.

Just imagine relaxing at a pristine beach in Santorini, having an endless tour around the Louvre Museum, or eating pizza while admiring the sunset from a cosy restaurant in Milano; oh! It’s a dream come true. 

European Holiday Travel Statistics 2019

But let’s go deeper! Eurostat stated nearly half of the international tourists stayed in France, Italy, or Spain. In 2019, France was at the top of the most-visited countries, receiving 41.7 million visitors from abroad and 91 million from European countries. Of course, Paris came after London as the most attractive spot in this area. After France, Italy placed second, followed by Spain and Turkey. 

European Holiday Travel Statistics 2020

Data from the CBI Ministry of Foreign Affairs shows that Europeans primarily travel within the continent. In 2019, a staggering 96.3% (or 1.06 billion) of the 1.1 billion trips taken by European nationals were within Europe itself. This means that only 3.7% (approximately 33.8 million) ventured outside Europe.

European Holiday Travel Statistics 2021 and 2022

A Statista report shows that the number of international arrivals in Europe in 2021 was 301.29 million, up from 239.71 million in 2020. The number jumped to 596.79 million international arrivals in 2022.

European Holiday Travel Statistics 2023

According to a recent Statista report, approximately 700.43 million tourists visited Europe in 2023. This marks a positive trend but is still 41.99 million lower than the record numbers seen in 2019. It is predicted that the travel and tourism market in Europe will generate $288 billion in revenue by 2024.

European Domestic and Outbound Tourism

It’s no surprise that Europe is the most popular continent globally—over 700 million EU people flew around this spot in 2019. On average, 496 million outbound trips arrived in Europe this year. 

A survey conducted by Statista explained that 77% of respondents planned to travel domestically or to another European destination during 2022. In the first quarter of this year, the total number of trips out of Europe was estimated at 88,196.

On the other hand, according to Eurostat, when EU people want to travel outside Europe, they are most likely to travel to the United Kingdom, Turkey, and the U.S. But in another interesting survey by Statista about the favourite destinations to visit in Europe in 2022, Slovenia’s capital, Ljubljana, was the first option by global participants.

What is your dream destination in Europe? No time like the present to travel to this outstanding side of the world!

“Inbound tourists to Europe are likely to increase in all regions in 2022, especially in Northern Europe, according to experts.”

Statista

Middle East Travel Statistics

It takes a minute to decide that the Netherlands would be your next trout destination. However, it takes weeks to weigh your options and see if it’s possible to visit the Middle East or if it’s better to keep searching elsewhere. 

Travel trends constantly change, and new countries are making progress in placing themselves as tourist destinations by investing in infrastructure, launching marketing campaigns, and establishing a new tourism concept.

For example, a leading event in the United Arab Emirates, Expo Dubai 2020, was an enormous success in 2022. Indeed, if you were to draw what is the best vibes and travel experience you would like, Dubai might be it.

Saudi Arabia has recently lifted the limits on outbound travellers, and you can issue an online visa within a minute. Egypt comes with several national projects to promote tourism, from opening new museums to setting up new coastal cities. 

Middle East Holiday Travel Statistics 2019 and 2020

So, what is the volume of tourism in the Middle East? The UAE was positioned as the top destination in 2019, with 16.73 million international arrivals. The largest number of tourists visiting the UAE this year was from India, representing 2 million arrivals. During the COVID crisis, the number went down, reaching 5 million in 2020, making Saudi Arabia place itself in the first rank with 20.29 million visits. Qatar ranked second among the most visited countries in the Middle East in 2019.

If you think of Turkey as a country in the Middle East, it takes the cake. Data released by the World Tourism Organisation show that Turkey surged gradually as a welcoming tourist destination, with 51.75 million visitors in 2019, up from 45.8 million in 2018. Russia is the most important source for the tourism market in Turkey, with an average of 7 million annually, followed by Germany, which sends roughly 5 million, according to DW.

Middle East Holiday Travel Statistics 2022

In the first quarter of 2022, the UAE welcomed 97 million visitors, including overnight or excursionists. This shows a 214% increase from the same period last year, the government announced. Interesting, right?

Meanwhile, the Turkish government announced before that Turkey received more than 44 million in 2022, nearly doubling from 2021. This boosted its vulnerable economic position.

Middle East Holiday Travel Statistics 2023

According to the most recent data from UNWTO, the Middle East witnessed a surge in tourist arrivals in 2023. From January to September, the region experienced a 20% increase in arrivals compared to the same period in 2019.

Dubai attracted around 17.15 million international overnight visitors, up from 16.73 million in 2019, according to the Government of Dubai Media Office. However, 49.21 international tourists arrived in Turkey this year, a 10.4% increase compared to the year before.

The Middle East offers a hefty bunch of wonders, from stunning historical sites to tasty foods. Hu, ready to go! Let us know which cities you’d like to visit first in the Middle East. 

“Dubai has the world’s highest first-quarter 2022 hotel occupancy rates, at 82%.”

Reuters

Dubai Travel Statistics 

Search for all your long-awaited places, add all the adventures you want to venture into, and choose how many nights you’d like to stay. Then, plan your trip wisely because you will head to one of the most rapidly growing cities in the world.

Once you enter the airport city, you’ll realise how this city was transformed within just a few years from a small port to one of the most visited cities across the globe. It’s one of the trendiest cities for having a good time, whether you’re a solo traveller or want to spend a family vacation.

Dubai has emerged as a futuristic city housing the best thing in everything, even while the whole world was suffering from the coronavirus outbreak. It has quickly outgone and established itself as a haven for those looking to have a good time attending Exop 2020.

Dubai Holiday Travel Statistics 2019 and 2020

Statista reported that Dubai received 16.73 million visits in 2019, a 5.1% increase compared to 2018. Due to the COVID crisis in 2020, the number of international visitors declined to 5.51 million.

Dubai Holiday Travel Statistics 2022

In 2022, the government stated that Dubai was a leading international tourism market with 14.36 million overnight visitors. The most visitors came from India (910,000), Saudi Arabia (491,000), Russia (444,000), and the UK (420,000), as reported by Global Media Insight. Burj Khalifa was the most visited and searched place in Dubai this year. Imagine climbing to the highest tower in the world and taking a memorable selfie with your loved one!

Dubai Holiday Travel Statistics 2023

According to the Government of Dubai Media Office, Dubai’s tourism industry experienced a significant boost in 2023. This emirate welcomed approximately 17.15 million international overnight visitors, surpassing the 2019 figure of 16.73 million. Around 2.2 million visitors from India visited Dubai, followed by Oman with 1.6 million and Saudi Arabia with 1.5 million.

Dubai Outbound Tourism

Thailand was the most popular destination for UAE people in 2019, followed by Turkey and the United Kingdom, according to the Condé Nast Traveller Middle East.

Dubai is a must-stop for family fun and adventure!

“During the first quarter of 2022, Dubai was the 4^th most visited city after Bangkok.”

Travel Medium

Egypt Travel Statistics

Egypt is the land of Pharaohs, the birthplace of one of the oldest civilisations in the world, and sun-drenched beaches year-round. It is absolutely your happy place and one of the underrated tourist destinations with impressive monuments that will blow your mind. Actually, it’s one of the few countries for which the word iconic can be correctly used.

Egypt has a trove of treasures and activities that will never let you down. From luxurious hotels to humble villages, go around this country and explore its special spirit, ranging from mouth-watering cuisines to unique culture.

Decide if you’d like to start from Upper Egypt, Cairo, or the North Coast. Of course, you’ll be tempted to return to each location again to replenish your vitality. However, Egypt in numbers doesn’t reflect its beauty. After years of political unrest and adverse economic conditions, the country still has a big challenge attracting more tourists. 

Egypt Holiday Travel Statistics 2019 and 2020

2019 was the best year for Egypt, with 13.1 million arrivals, according to Statista. However, this number dropped significantly in 2020, reaching its lowest (3.62 million).

According to Enterprise, Germany represented the most crucial source injecting the tourism market in Egypt in 2019, with 2.5 million arrivals, followed by 1.5 million Ukrainians and 1.4 million Saudi people. The number of Chinese tourists visiting Egypt has grown significantly in 2019, with over 500,000 Chinese tourists.

Egypt Holiday Travel Statistics 2021 and 2022

Egypt’s tourism industry witnessed a positive upswing in 2022, with tourist arrivals reaching approximately 11.7 million. This reflects a substantial improvement compared to the previous year, when it received around 8 million.

To compensate for the loss of Russian and Ukrainian tourists, Egypt is focusing on attracting more German visitors.

Egypt Holiday Travel Statistics 2023

According to Visa Guide, the number of tourists visiting Egypt soared to a record-breaking 14.9 million in 2023, surpassing the previous record of 14.7 million set in 2010. Egypt is already making significant investments in its tourism infrastructure, aiming to draw over 18 million visitors by the end of 2024 and 30 million by the end of 2030.

Egypt Domestic Tourism

Most Egyptians travel domestically to spend their summer vacation at its beautiful beaches, such as Alexandria, Sharm El-Sheik, and Marsa Matruh. Even expats or Egyptians who live abroad come to Egypt for family visits or enjoy pleasant weather.

Ready to lay down on Egypt’s beaches with your favourite playlist on repeat, or do you want to finish your time off somewhere else? 

“According to the travel and tourism competitiveness index, Egypt is the highest-ranking African country in terms of its attractiveness in tourism sector development.”

Statista

Spain Travel Statistics

Spain is a long-established tourist destination, loaded with landmarks, historical forts and castles, impressive museums, wildlife gems, and endless outdoor activities. It is sprawling more than you might think, with multiple cultures and diverse ethical groups.

Spain is a melting pot of different civilisations, besides its crystal clear water and calming and pleasant breeze where you can listen to soothing sounds of nature. Recently, Spain has adopted a powerful tech infrastructure to boost its tourism position. 

Spain Holiday Travel Statistics 2019 and 2020

It makes sense to be one of the top tourist destinations over time, with 83.7 million arrivals in 2019, 1.1% more than in 2018, according to Gitnux. Due to the coronavirus outbreak in 2020, the number of international tourists visiting Spain dropped by 77.3% to 36.41 million compared to the preceding year.

The United Kingdom represented the largest inbound market for Spain, with 18.13 million travellers, followed by Germany and France in 2019. However, by 2021, the number of British tourists visiting Spain had dropped to about 4 million, while France had more than 5 million visitors, according to Statista.

Spain Holiday Travel Statistics 2022

Spain is a place to go for an exciting and reinventing experience. That’s why it was striving to regain its footing again after COVID-19 was about to cease to exist. While not quite back to pre-pandemic levels, it saw a notable improvement in tourism in 2022, with 71.6 million foreign visitors. This translates to 86% of the tourist numbers recorded before the COVID crisis.

The Schengen Visa website reported that international arrivals recorded 9.7 million in the first quarter of 2022, showing an annual increase compared to the same period in 2019. 

Spain Holiday Travel Statistics 2023

Spain’s tourism industry is off to a stellar start in 2023. Around 85.1 million international tourists arrived in Spain in 2023, 19% more than the prior year. According to La Moncloa, the first four months saw a remarkable 32.4% increase in arrivals compared to the same period in 2022, reaching a total of 21 million visitors.

Spain Domestic and Outbound Tourism

When Spanish people are unsure where to go in summer, they prefer to head to their Mediterranean shores or visit Belgium, according to the travel agency of Travelgenio.

Barcelona topped the most popular cities in Spain, followed by Madrid and Seville, the Spain Visa website said. Hit Spain as soon as possible, and don’t wait for someone to build your route! Instead, lose yourself beyond its narrow lanes, and you’ll see why everyone loves it.

“International visitors spent 299 million nights in tourist accommodations in Spain in 2019, accounting for 22% of the EU’s total, making it the most popular destination in the Euro area.”

EuroStat

France Travel Statistics

Synonyms with luxury, love, freedom and classic, France has everything to make your trip the best. With many iconic buildings wherever you go, a walk around its cobblestone streets and chic avenues is enough to fuel your energy. Each corner is ideal for discovering its priceless gems.

Paris is enough to satisfy your wanderlust, or you can go beyond Paris to explore new regions and landscapes. So, head up to a high summit or head down underwater; your tour will be filled with enthralling activities. Some of the best beaches, mountains, museums, restaurants, historical spots, art galleries, and much more are waiting for you.

Choose the best way to venture around France, whether at the wheel of your car or taking a cruise to unknown islands; France has so much on offer.

France Holiday Travel Statistics 2019

But hold on to take notes. For more than 30 years, France has always been the first choice for millions worldwide, with 90 million international arrivals in 2019 alone. Tourism contributes dramatically to enhancing the French economy, amounting to 8% of GDP.

Eiffel Tower welcomed 22,000 visitors daily, and the hotel capacity recorded 82%. There is no question that Paris is the most-visited city in France—actually, it ranked 9^th as the world’s most populated city, with 19.09 million tourists visiting the city in only 2019.

France Holiday Travel Statistics 2022

Surprisingly, France reached its pre-pandemic level and bounced back quickly in 2022, as stated by the Paris Tourist Office (OTCP). This positive trend translated into significant revenue, with France welcoming approximately 79.4 million international tourists and generating a staggering €58 billion.

Americans topped the list of people who visited France the most during the last two years, accounting for 6.2 million tourists, followed by 2.7 million visits from the UK, as reported by Luggagehero.

France Holiday Travel Statistics 2023

Around 80 million international tourists visited France in 2023, according to France Media. While overall domestic and inbound tourist arrivals in Paris and the Île-de-France region haven’t fully recovered from the lockdown period, Statista reports positive growth in 2023. This region welcomed 25.9 million domestic tourists and 21.6 million international tourists.

France Outbound Tourism

Most French travellers prefer to go to EU countries to spend summer vacation. Spain is the leader in ultimate terms, followed by Italy. Also, French people love to trek out to long-haul destinations, and the U.S. ranked the highest on this list.

Ready to know what life has in store? Go to France and write a new chapter in your life 🙂

“Nôtre-Dame Cathedral welcomed more than 12 million tourists, ranking the most-visited attraction in 2018-2019.”

Luggagehero

Italy Travel Statistics

Everyone has dreamed of travelling on unknown roads among Italy cities to explore the hidden gems of Rome. But if you want to double the excitement, head to all Italian cities, from Milan to Florence and Venice. Italy is a cultural hub packed with historical treasures, UNESCO Heritage Sites, lively festivals, and inspiring landscapes with rugged peaks and picturesque natural lakes. 

Italy is also a mecca for all hikers; even less experienced are willing to come here to immerse themselves in mountain ranges to get to the summit at the end and admire the breathtaking views. That’s why Italy features on the bucket list of every avid traveller.

Italy Holiday Travel Statistics 2019 and 2020

Statista showed that 94.35 million international tourists visited Italy in 2019, ranking it the 5^th most visited country globally and the 3^rd in Europe. Even though arrivals fell dramatically during the coronavirus outbreak, a survey conducted by Demoskopika shows that the number of domestic and international tourists was expected to increase by 43% in 2021.

Italy’s tourism market mainly depends on EU travellers. In 2019, German tourists were the most people who visited Italy, recording 16 million. Meanwhile, this figure dropped in 2020, reaching only 5 million. On the other hand, French travellers in Italy accounted for 6.3 million arrivals in 2020. 

Rome ranked 17^th in terms of tourists, with 10.32 million arrivals. Meanwhile, 6 million travellers flew to Milan, making it the second most-visited city in Italy and the 40^th in the world, according to World Data.

Italy Holiday Travel Statistics 2022

Despite the challenges, Italy remained a top tourist destination in 2022, ranking 5^th globally with nearly 50 million international visitors, according to a recent report by Statista. Germany consistently held the top spot for tourist arrivals in Italy, even before the global health crisis. This trend continued in 2022, with German visitors outnumbering those from France, Austria, and Switzerland.

Italy Holiday Travel Statistics 2023

Italy’s tourism industry showed positive signs of recovery in May 2023. International tourist arrivals surged by 15% compared to May 2022, reaching roughly 7.7 million visitors, up from 6.7 million. While this is a significant increase, it still falls short of the numbers recorded in May 2019.

Italy Outbound Tourism

If Italians plan a trip abroad, Spain and France are the most popular destinations. Total outbound trips from Italy in 2023 surpassed the 2019 levels, reaching a staggering 35.22 million, according to a Statista report. This surge in travel enthusiasm extends to European destinations as well.

The second quarter of 2023 saw a rise in Italian tourists visiting EU countries compared to the same period in 2022, with roughly 8.4 million Italians venturing out within the EU. However, despite this positive growth, the number of Italian tourists travelling within the EU still hasn’t reached pre-pandemic levels.

Italy is a great place to explore the beautiful side of the world, thanks to its unique culture, food scene, laid-back lifestyle, and gorgeous scenery.

“Italy’s tourist flows might create 26.4 billion euros in tourism expenditure by 2022, an increase of 11.8 per cent over the previous year.”

Demoskopika

Northern Ireland Statistics

Northern Ireland will exceed your wild dreams with the highest mountains, quiet beaches, and imposing castles. Every spot offers an unmissable chance to take memorable shots with its unspoiled natural landscapes.

Belfast has too much to please you, but many counties are waiting for you if you want to get the fullest experience. Undoubtedly, Northern Ireland is a wonderland to unwind and relax in its blazing attractions and world-class restaurants, streets, and hotels.

No matter when you are ready to go, Northern Ireland has something for you anytime. Christmas markets are blooming in winter with thrilling winter sports. Outdoor activities and hiking trails are nestled everywhere for solo travellers and working holidayers.

Northern Ireland Holiday Travel Statistics 2019

It comes as no surprise to find that 5.3 million travellers visited Northern Ireland in 2019, including overnight and domestic trips from residents, as reported by the Northern Ireland Statistics and Research Agency.

Northern Ireland Holiday Travel Statistics 2022

In the first quarter of 2022, Northern Ireland was ready to recover from the circumstances of COVID-19, and hotel occupancy rates have reached the highest level since 2020. Tourists from the United Kingdom, Ireland, and America make up a large portion of Northern Ireland‘s visitors. 

The same report stated that Giant’s Causeway and Titanic Belfast were the most visited attractions in Northern Ireland. On the other hand, the main reason for most Northern Ireland travellers is to visit national parks and green landscapes. 

Northern Ireland Holiday Travel Statistics 2023

While the Tourism Ireland SOAR Report focuses on the whole island of Ireland, it offers valuable insights. For the period from April to October 2023, Ireland (including Northern Ireland) welcomed over 4.2 million tourists, generating €3.9 billion in revenue. This signifies a significant increase in tourist activity compared to preceding years.

Northern Ireland Domestic Tourism

Where do Northern Ireland people go? They prefer to travel locally for a holiday or to visit families. 

With no shortage of excitement, plan to come to this fantastic getaway for your next journey!

“Almost three-quarters of all Northern Ireland’s vacation rental units have already been booked for the coming summer in 2022.”

Irish News

Unlock Your Dream Vacation

Do you crave adventure, relaxation, or a deep dive into a new culture? Let the latest travel trends be your compass, pointing you to destinations and experiences that align perfectly with your desires.

Numbers hold the key to unlocking the perfect vacation! Holiday travel statistics aren’t just dry data—they can be powerful tools to inspire you for your next great vacation and guide you towards an unforgettable experience. So, share with us where you want to explore this year!

Bon voyage!

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