Harry Potter Shop at Platform 9 3/4 – London Attractions

Things to do in London for Kids -King's Cross Harry Potter Shop

Updated On: April 29, 2024 by   Ciaran ConnollyCiaran Connolly

London, a city steeped in history and culture, has countless attractions that draw millions of visitors annually. One of these is a pilgrimage site for fans of J.K. Rowling’s beloved Harry Potter series: the Harry Potter Shop at Platform 9 3/4. Nestled within the bustling King’s Cross Station, this enchanting emporium captures the essence of Rowling’s wizarding world, offering visitors a chance to immerse themselves in the magic that has captivated hearts across the globe.

Many people are Harry Potter lovers. They have read all the books and seen all the movies. The only thing they are still looking forward to is actually visiting places where Harry Potter was filmed and shopping in London at Platform 9 3/4.

It is not just about the shop where admirers could get different products like clothes, books, mugs, T-shirts, notebooks and more of the things that appeared in the movie. But it’s also about the tour that people could go through in the Warner Bros Studio Tour – The Making of Harry Potter, which offers the visitors the opportunity to step into the authentic sets, discover the magic behind spellbinding special effects and explore the secrets of the Harry Potter film series.

Harry Potter Shop
Harry Potter Shop

Origins and Inspiration

The Harry Potter phenomenon began with the publication of “Harry Potter and the Philosopher’s Stone” in 1997. Since then, the series has become a cultural juggernaut, spawning films, merchandise, theme parks, and a dedicated fanbase known as Potterheads. Central to the story is Platform 9 3/4, the magical platform at King’s Cross Station where young witches and wizards board the Hogwarts Express to journey to Hogwarts School of Witchcraft and Wizardry.

Inspired by this iconic location, the Harry Potter Shop at Platform 9 3/4 opened its doors in 2012, becoming an instant hit among fans eager to bring a piece of the wizarding world home with them. Situated adjacent to the real Platforms 9 and 10, the shop occupies a prime spot within the station, drawing casual passersby and dedicated Potter enthusiasts alike.

The Shop Experience

Harry Potter Shop at Platform 9 3/4 – London Attractions

Entering the Harry Potter Shop at Platform 9 3/4 resembles Diagon Alley. The store’s façade, adorned with whimsical signage and the unmistakable red brick of King’s Cross Station, sets the stage for the magical experience that awaits inside. Visitors cross the threshold and are greeted by a treasure trove of Harry Potter memorabilia, ranging from replica wands and Hogwarts house robes to intricately detailed collectables and exclusive merchandise.

One of the shop’s main attractions is its famed Platform 9 3/4 barrier replica. Positioned against a brick wall backdrop, complete with a luggage trolley disappearing into the wall, it provides the perfect photo opportunity for visitors eager to capture a moment of magic. Professional photographers are on hand to help capture the perfect shot, ensuring that visitors leave with a memento of their visit to the wizarding world.

Merchandise Galore

For fans looking to stock up on Harry Potter-themed souvenirs, the shop offers an extensive selection of merchandise to suit every taste and budget. From apparel and accessories to home decor and stationery, there’s something for everyone, whether you’re a Gryffindor or a loyal follower of Slytherin House.

Replica wands, crafted to resemble those wielded by Harry, Hermione, and Ron, are among the shop’s best-selling items, allowing fans to channel their inner wizard or witch with style. For those with a sweet tooth, shelves stocked with Bertie Bott’s Every Flavor Beans, Chocolate Frogs, and other wizarding treats offer a taste of the magical delicacies enjoyed by characters in the books and films.

Exclusive Collectibles

In addition to its wide array of merchandise, the Harry Potter Shop at Platform 9 3/4 also boasts an impressive collection of exclusive and limited-edition collectables. From finely crafted figurines and prop replicas to signed memorabilia and artwork, these one-of-a-kind items are coveted by collectors and fans alike.

One highlight of the shop’s exclusive offerings is its selection of Noble Collection replicas, which faithfully recreate iconic props from the Harry Potter films with meticulous attention to detail. Whether you’re seeking a replica of the Elder Wand or a replica of the Marauder’s Map, these high-quality collectables are sure to delight even the most discerning Potter enthusiast.

The Harry Potter Shop You Need To Visit

Inside this place, you will see the original stone floor of the iconic Hogwarts Great Hall, encounter animated creatures and wander down Diagon Alley. This is one of the most beautiful stories one could walk through while visiting London because it will show the visitors the incredible British talent and imagination that brought this movie series out to the real world.

There are lots of products in the Harry Potter shop that one could buy as a souvenir to take home or even just to express one’s love for the movie series. There are shirts, T-shirts, key chains, tea towels, card holders, necklaces, mugs, and so much more.

Platform 9  3/4

Harry Potter Shop at Platform 9 3/4 - London Attractions

Platform 9 3/4 is located at King’s Cross Station, where visitors can take pictures with the iconic trolley from the film. This trolley is accessible all day and at all times, without paying anything to take a photo. The exciting thing is that you don’t just stand to take a picture with the trolley, but you could also make it more fun by wrapping a scarf around your neck, which is also available there. And yes, you could then purchase this scarf at the shop next door! A professional photographer is available from 9 AM till 9 PM to get the best photo. The only thing you should pay attention to is the festive days and the school holidays because it will be hectic and you’ll need to come early.

Leadenhall Market

Leadenhall Market: Location of Harry Potter’s Diagon Alley | London | England | Movie Location

Leadenhall Market holds a special place in the hearts of Harry Potter fans as the real-life inspiration for Diagon Alley. With its enchanting Victorian architecture, cobblestone streets, and ornate ironwork, the market exudes an atmosphere of timeless magic. Visitors can stroll through its historic corridors, imagining themselves stepping into Ollivanders Wand Shop or browsing the shelves of Flourish and Blotts. While Leadenhall Market may not boast its fictional counterpart’s hidden entrances and secret passageways, its captivating charm and cinematic connections make it a must-visit destination for Potterheads and muggles alike.

Harry Potter Studio Tour

For those seeking to delve deeper into the wizarding world of Harry Potter, the Warner Bros. Studio Tour London offers an immersive and unforgettable experience. Located a short distance from central London, this behind-the-scenes tour invites visitors to step into the enchanting realm of filmmaking, where the magic of J.K. Rowling’s beloved series comes to life. From the iconic Great Hall of Hogwarts to the whimsical streets of Diagon Alley, the studio tour offers a rare glimpse into the intricate sets, elaborate costumes, and captivating props that brought the world of Harry Potter to the silver screen.

Spanning over 150,000 square feet, the studio tour features many interactive exhibits and behind-the-scenes insights to delight fans of all ages. Visitors can explore the Forbidden Forest, wander through the enchanting Gryffindor Common Room, and even climb aboard the original Hogwarts Express. With opportunities to see authentic props, animatronics, and special effects up close, the Warner Bros. Studio Tour London offers a magical journey that transports visitors from the pages of the books to the heart of the wizarding world.

Kings Cross Station

The movie series King’s Cross, where Hogwarts School of Witchcraft and Wizardry students catch the Hogwarts Express. Harry and his friends get to the Wizarding World platform by dashing through a brick wall between platforms 9 and 10. Today, in the real King’s Cross station, platforms 9 and 10 are separated by tracks so that you will find platform 9 3/4 on the wall in the station concourse.

Harry Potter Shop
Harry Potter Shop


The Harry Potter Shop at Platform 9 3/4 is more than just a store; it’s a testament to the enduring magic of J.K. Rowling’s beloved series. With its wide selection of merchandise, exclusive collectables, and immersive atmosphere, it’s a must-visit destination for fans of all ages. Whether you’re a lifelong Potterhead or simply curious to explore the world of Hogwarts, this enchanting emporium offers an experience that will leave you spellbound. So, next time you find yourself in London, don’t miss the opportunity to step through the barrier and into the wizarding world at Platform 9 3/4. After all, as Dumbledore once said, “Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.”

This is not the only interesting shop related to a specific movie or character in London, which attracts lots of tourists and visitors. We have also been to others that were also filled with different products related to the theme of the place, such as Shrek’s Adventure Shop, M&M’s World, and BFI (British Film Institution) Shop.

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