Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Updated On: May 14, 2024 by   Fatma MohamedFatma Mohamed

Colorado tourism statistics have been a subject of keen interest for industry stakeholders, policymakers, and researchers alike. As one of the most popular tourist destinations in the United States, Colorado has witnessed a remarkable surge in visitor numbers over the past five years, showcasing the resilience and adaptability of its tourism industry. From the majestic Rocky Mountains to the vibrant urban centres, the state has captivated travellers from around the world, offering a diverse array of experiences that cater to various preferences and interests.

Analysing the trends and patterns within Colorado’s tourism statistics provides invaluable insights into the evolving landscape of the industry. This comprehensive examination not only highlights the impressive growth trajectory but also uncovers the underlying factors that have fueled this success. By delving into the data, we can gain a deeper understanding of the shifting consumer behaviours, the impact of marketing strategies, and the influence of external factors such as economic conditions and global events on Colorado’s tourism sector.

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Through a thorough exploration of Colorado tourism statistics from 2019 to 2024, this analysis aims to shed light on the dynamic nature of the industry and its ability to adapt to changing circumstances. By identifying key growth areas, emerging trends, and potential challenges, stakeholders can make informed decisions, develop targeted marketing campaigns, and implement strategic initiatives to maintain Colorado’s position as a premier tourist destination. This in-depth examination promises to offer a compelling narrative that captures the essence of the state’s tourism landscape and its remarkable journey over the past five years.

Tourism’s Significance in Colorado

Colorado’s stunning natural beauty and lively urban centres draw millions of visitors annually, but its impact extends well beyond mere scenic beauty and cultural immersion. Tourism serves as a dynamic catalyst for the state’s economy, delivering substantial advantages to residents and enterprises alike. Let’s explore three fundamental ways in which tourism drives Colorado’s economic success.

Boosts Economic Expansion

Tourism directly contributes to Colorado’s economic growth. In 2022, visitor expenditures surged to a record-breaking $27.7 billion. This financial influx invigorates the state’s economic landscape, fostering investments and advancements across various sectors.

Provides Job Opportunities

Tourism stands as a significant source of employment in Colorado, with over 176,800 individuals directly employed within the industry. These roles encompass a broad spectrum, ranging from hospitality and leisure to transportation and retail. Beyond offering job openings, tourism enriches the job market by presenting diverse career pathways.

From tour guides and hotel staff to restaurant workers and adventure outfitters, there is a range of positions available that cater to different interests and skill sets. Whether you’re a solo traveller looking to explore new destinations or a history buff interested in working at museums or cultural sites, Colorado’s tourism industry offers diverse job opportunities suited for various types of travellers.

Supports Local Enterprises

Tourists visit not only renowned landmarks but also frequent local establishments, such as quaint cafes, art galleries, adventure outfitters, and family-owned eateries. This heightened demand nurtures the expansion of indigenous businesses, cultivating a dynamic and inclusive commercial environment. Tourism empowers local entrepreneurs and fortifies the economic tapestry of Colorado’s communities.

Additionally, the increased tourism activity creates more job opportunities in sectors like hospitality, retail, and transportation. As a result, local communities benefit from the economic growth generated by tourism.

Colorado Tourism Statistics: An Exploration through Figures

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Colorado’s magnificent landscapes and lively urban centres have long enchanted travellers, but recent years have witnessed an unprecedented boom in tourism! Let’s embark on a statistical journey to uncover the remarkable rise in Colorado’s visitor numbers from 2019 to 2024.

2019: Establishing a Strong Foundation

Impressive Figures: A thriving 86.9 million visitors explored Colorado, combining both overnight stays and day trips. Solidifying Appeal: This 2% uptick from 2018 solidified Colorado’s standing as a top-tier tourist destination.

2020: A Year of Adaptation

Challenging Figures: Due to the COVID-19 pandemic, obtaining precise visitor numbers for 2020 remains difficult.

2021: A Year of Rejuvenation

Visitor Resurgence: Estimates suggest a surge to over 90 million visitors, with travellers swiftly returning to Colorado’s mountain towns and gradually to Denver. Recovery in Progress: This notable increase signals a robust recovery from the pandemic’s impact.

2022 (Early Indications)

Sustaining the Upward Momentum Data Pending Confirmation: Though final data is pending, early reports hint at a potential surge of over 10% compared to 2019. Enduring Appeal: This ongoing upward trend highlights the enduring allure of Colorado’s tourism sector.

2023 & 2024 (Looking Ahead)

Scaling New Heights Awaiting Visitor Figures: While specific numbers remain forthcoming, positive trends are anticipated to continue.

Positioned for Success: With visitor numbers steadily rising, Colorado’s tourism industry is poised for further growth in the years ahead.

Fostering Rural Prosperity: A Unified Approach

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Colorado’s dynamic rural areas brim with promise, yet at times, they require assistance to unlock their full potential. This is where the Colorado Office of Economic Development and International Trade (OEDIT) steps in, offering an array of tools to bolster rural economic growth. Here’s how they’re cultivating a prosperous future.

OEDIT Grants: Catalysing Local Innovation

Recognising the distinct challenges and opportunities present in rural regions, OEDIT administers various grant programs to provide financial aid for projects directly impacting local economies. These grants encompass:

  • Business Development: Supporting startups and existing enterprises to expand operations, create employment opportunities, and rejuvenate downtown areas.
  • Infrastructure Enhancements: Assisting with vital upgrades such as broadband access, enhancing connectivity, and attracting business investments.
  • Community Facilities: Funding initiatives to establish crucial amenities like childcare centres, recreational facilities, and healthcare services, thereby enhancing residents’ quality of life and attracting new inhabitants.

More than mere financial support, these grants represent an investment in rural Colorado’s future. By empowering local endeavours, OEDIT fosters innovation and enables rural communities to carve their own path toward prosperity.

Collaborations with Tourism Associations: Orchestrating Success

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Rural landscapes often hold the key attractions of Colorado’s tourism industry, boasting stunning mountains, pristine wilderness, and historic towns. However, maximising tourism’s economic impact necessitates collaborative efforts. OEDIT forms strategic alliances with tourism associations to:

  • Craft Marketing Campaigns: Targeted promotional efforts spotlight lesser-known destinations, spreading economic benefits beyond traditional tourist hubs.
  • Enhance Visitor Experiences: Collaborations facilitate events, festivals, and cultural initiatives that enrich visitors’ stays and encourage longer exploration.
  • Support Local Enterprises: Joint initiatives ensure local businesses, including farmers markets and boutique stores, can capitalise on increased tourist footfall.

These partnerships orchestrate a harmonious success story, where rural communities benefit from tourism associations’ expertise, and visitors uncover the hidden gems of Colorado’s diverse terrain.

Tourism: Beyond Trinkets – Harnessing Research to Advocate its Significance

When we think of tourism, we often envision bustling airports and crowded souvenir stores. However, beneath this surface lies a robust economic powerhouse, and Colorado exemplifies this phenomenon. To truly advocate for the value of tourism, we must dig deeper, leveraging research to illustrate its extensive benefits.

Drawing on State and National Data: Insights that Speak Volumes

Imagine a vast repository of data, each piece elucidating the impact of tourism. This is the potential of utilising state and nationwide research. Such data offers a comprehensive view of tourism’s contributions, extending beyond mere visitor statistics. Here’s how:

  • Economic Influence: Research quantifies the economic ripple effect, showcasing how tourism spending translates into heightened tax revenues, increased employment opportunities across various sectors, and a boost to local enterprises.
  • Community Vitality: Data unveils the cultural enrichment fostered by tourism, illustrating how visitors bring fresh perspectives and ideas, igniting innovation and rejuvenating local arts and cultural scenes.
  • Infrastructure Development: Research sheds light on how tourism drives investments in infrastructure, with tourist expenditures funding enhancements to transportation networks, parks, and public amenities, benefiting both residents and visitors alike.

By crafting a compelling narrative through data, we can construct a compelling argument for tourism as a catalyst for positive change in Colorado.

Advocating the Advantages of Tourism: From Employment to Enrichment

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Research transcends numerical analysis; it delves into the human stories behind the statistics. Let’s translate data into tangible benefits, showcasing how tourism.

  • Generates Employment Opportunities: From hospitality and transportation to retail and guiding services, tourism sustains a diverse array of occupations, offering Coloradans pathways to brighter futures.
  • Preserves Cultural Legacy: Tourism plays a crucial role in maintaining historic sites, museums, and local traditions, safeguarding Colorado’s distinctive cultural heritage for future generations.
  • Preserve Natural Wonders: Tourism revenues can support conservation endeavours, promoting responsible tourism practices that safeguard Colorado’s breathtaking natural landscapes.

By highlighting these positive outcomes, research becomes a potent tool for garnering support for sustainable tourism initiatives that benefit residents and the environment alike.

Colorado’s Tourist Gems: A Spark for Every Adventure

Colorado’s majestic landscapes and vibrant cities captivate travellers from all corners of the globe, offering a kaleidoscope of experiences. But where do you begin? Let’s explore two of the state’s most captivating destinations, each with its own unique charm.

Denver: Mile High City Magic

Denver, Colorado’s vibrant capital, is a dynamic metropolis nestled at the foot of the Rockies. Nicknamed the “Mile High City” for its elevation of one mile above sea level, Denver offers an exhilarating blend of urban energy and outdoor adventure.

  • Urban Oasis: Explore the 16th Street Mall, a pedestrian paradise lined with shops, cafes, and street performers. Immerse yourself in the city’s thriving arts scene at the Denver Art Museum or the Denver Center for the Performing Arts.
  • Nature’s Playground: Escape the city bustle and explore the nearby foothills. Golden Gate Canyon State Park offers breathtaking hikes, while a short drive leads to Red Rocks Park and Amphitheatre, a legendary outdoor music venue nestled amidst dramatic red sandstone cliffs.
  • Brewery Bonanza: Denver boasts a thriving craft beer scene, with over 150 breweries to explore. Embark on a brewery tour or simply sample local brews at a trendy gastropub.

Denver is a city that caters to all interests, offering a vibrant arts scene, stunning natural beauty, and a booming craft beer industry. It’s the perfect base camp for exploring Colorado’s wonders or simply enjoying a delightful urban escape.

Colorado Springs: Adventure Awaits in the Shadow of Pikes Peak

Analysing Colorado Tourism Statistics from 2019 to 2024: Exploring the Growth and Trends of the Industry

Nestled against the backdrop of the iconic Pikes Peak, Colorado Springs is a haven for outdoor enthusiasts and history buffs alike.

  • Pikes Peak: America’s Mountain: Take a cog railway journey to the summit of Pikes Peak, offering breathtaking panoramic views of the surrounding landscape.
  • Garden of the Gods: Explore this awe-inspiring geological wonderland, where dramatic red rock formations rise from the plains, creating a landscape sculpted by time and nature.
  • U.S. Olympic Training Center: Witness the dedication and athletic prowess of aspiring Olympians training at the U.S. Olympic Training Center.
  • Manitou Springs: Nestled in a mountain valley and boasting natural mineral springs, Manitou Springs offers a charming small-town atmosphere, perfect for a relaxing getaway.

From conquering Pikes Peak to exploring the wonders of the Garden of the Gods, Colorado Springs offers a plethora of heart-pounding adventures and breathtaking natural beauty.


In scrutinising Colorado’s tourism statistics spanning from 2019 to 2024, we’ve embarked on a journey through the growth and trends shaping the industry. From the bustling urban charm of Denver to the awe-inspiring natural wonders of Colorado Springs and beyond, the data unveils a narrative of resilience, innovation, and enduring appeal.

As visitor numbers surged, economic impacts rippled across communities, fostering employment, infrastructure enhancements, and cultural enrichment. Yet, beyond the numbers lie stories of exploration, discovery, and the transformative power of travel.

As we conclude this analysis, it’s evident that Colorado’s tourism sector is not merely a collection of statistics but a vibrant tapestry of experiences, opportunities, and memories waiting to be woven. As the industry continues to evolve, fueled by research, collaboration, and a commitment to sustainability, the future of Colorado tourism shines bright with promise and possibility.


1. What does Colorado tourism data tell us about the growth of the industry?

Colorado tourism data shows a rise in overnight trips, more tourist attractions, and a high amount spent by tourists. This all points to firm growth in the Colorado tourism industry.

2. How do I use information from Colorado visitor statistics?

You can explore trends seen in visitation to plan future marketing plans, identify who visits popular spots often, and see how sports and other fun things play a role in drawing people to Colorado.

3. What is the impact of tourism on Colorado’s economy?

Tourism makes lots of money for Colorado! The revenue helps fund public services and creates jobs for many folks living there.

4. Can I access resources on Colorado’s travel stats easily?

Yes! The state’s tourism office has lots of facts you can look at any time you want.

5. Are there unique trends shown by travellers visiting this area?

Yes indeed! Data analysis shows that visitors love outdoor activities like skiing or rafting as well as exploring small towns across our gorgeous state.

Leave a comment

Your email address will not be published. Required fields are marked *